My Friend Asked What to Buy From Amazon—I Sent 31 Chic Fashion, Beauty, and Décor Picks on Prime Day

British fashion influencer Monikh Dale poses for a mirror selfie in front of her chic rustic wooden dining table and wishbone chairs wearing a white linen set with a long vest and maxi skirt

(Image credit: @monikh)

If there's one thing my career as a professional has prepared me for, it's digging up the incredibly chic gems out of the endless selection from Amazon. It's for that very reason my friends turn to me when they are looking for stylish yet affordable picks from the popular site. With Amazon Prime Day now live on July 16 and 17, I did a fresh deep dive and came up with a variety of stylish finds to keep an eye on in time for the sales that span across fashion, beauty, and home.

When it comes to fashion this season, I found a variety of standouts including elegant linen pieces, elevated basics, and cool flats. In the beauty department, I pinned down some of my everyday essentials like effective sunscreens, tinted moisturizers, and the nail polish of the moment. To round things out, I came up with a stellar selection of décor from coffee table books to room-transforming chairs, and other sophisticated details.

Keep scrolling to shop 31 chic fashion, beauty, and décor picks to buy from Amazon. And yes, there are sale items included for Amazon Prime Day.




Jennifer Camp Forbes
Contributing Editor

Jennifer Camp Forbes is currently an editor at Who What Wear, where she has worked in a variety of capacities for over a decade, including creative director and various editor roles. She’s well-known as a shopping expert that’s sought out for advice and insight on the latest trends, outfit ideas, and fashion picks thanks to her thoughtful shopping roundups, digital moodboards, and extensive knowledge of up-and-coming brands, plus the new arrivals sections of the chicest retailers. Jennifer has had a lifelong interest in fashion which led her to intern at Harper’s Bazaar as an undergraduate. Later, while working towards her masters degree in psychological counseling at Columbia University, she founded two digital fashion publications: Le Fashion and Olsens Anonymous. The popularity of both sites grew and after graduation she decided put her plans to become a therapist aside to pursue a career in fashion. While she has called Los Angeles and New York City home in the past, she currently works remotely from Massachusetts. When she’s not obsessing over and writing about her latest fashion finds, she is delighting in raising two little ones with her highschool sweetheart, perusing TikTok religiously, listening to podcasts and audiobooks, creating abstract photographs, and eating the best Mexican food she can get her hands on.