My Friend Asked What to Buy From Amazon—I Sent 31 Chic Fashion, Beauty, and Décor Picks on Prime Day

If there's one thing my career as a professional has prepared me for, it's digging up the incredibly chic gems out of the endless selection from Amazon. It's for that very reason my friends turn to me when they are looking for stylish yet affordable picks from the popular site. With Amazon Prime Day now live on July 16 and 17, I did a fresh deep dive and came up with a variety of stylish finds to keep an eye on in time for the sales that span across fashion, beauty, and home.
When it comes to fashion this season, I found a variety of standouts including elegant linen pieces, elevated basics, and cool flats. In the beauty department, I pinned down some of my everyday essentials like effective sunscreens, tinted moisturizers, and the nail polish of the moment. To round things out, I came up with a stellar selection of décor from coffee table books to room-transforming chairs, and other sophisticated details.
Keep scrolling to shop 31 chic fashion, beauty, and décor picks to buy from Amazon. And yes, there are sale items included for Amazon Prime Day.
Fashion
Red flats are trending.
Beauty
It's a Funny Bunny summer, after all.
French women are obsessed with this oil.
Décor

Jennifer Camp Forbes is a senior shopping editor at Who What Wear, where she has worked in a variety of capacities including creative director and various editor roles. She’s a well-known shopping expert that’s sought out for advice and insight on the latest trends, outfit ideas, and fashion picks thanks to her thoughtful shopping roundups. Jennifer's lifelong interest in fashion led her to intern at Harper’s Bazaar as an undergraduate. Later, while working towards her masters degree in psychological counseling at Columbia University, she founded two digital fashion publications: Le Fashion and Olsens Anonymous. The popularity of both sites grew and after graduation she decided put her plans to become a therapist aside to pursue a career in fashion.
-
Cozy Cashmere! Sleek Suede! Dark Denim! 32 Affordable Fall Pieces You'd Find in a Wealthy Person's Closet
Oh, did I mention they're under $250?
-
I Work in Fashion—These Are the 10 Fall Investment Pieces I *Know* Are Worth It
See what made my list.
-
I Thought I Hated Ballet Flats Until I Found This Elegant (and Blister-Proof) Pair
Now, I need it in every color.
-
My Mom Only Shops Affordable Fashion—I Sent Her These 27 Chic Rich-Looking Pieces for Fall 2025
Everything is under $100.
-
Sorry, White Skirts—Zoë Kravitz Just Wore the 2025 Alt That's About to Be All Over NYC This Fall
The perfect choice if ballet flats will be your go-to shoes for the season.
-
My Mom Only Shops at T.J. Maxx and Marshalls—Here's What She Sent Me to Buy for Fall 2025
She had me at under-$100 Uggs and Levi's.
-
52 Elegant Fall Fashion Finds That Whisper Wealth But Don't Top $250
Money talks.
-
The New Elite Way to Shop Is Off the Grid and Invite Only
If you know, you know.