I Buy More Beauty Products on Amazon Prime Day Than Any Other—Every Item I'm Eyeing
Amazon Prime Day is officially here. That means I only have two days to shop—July 16 and July 17—for thousands of on-sale skincare, makeup, and hair products. (Including the 20% off Dyson Airwrap!) Since I'm allergic to paying full price for pretty much anything, this is a big deal. In fact, I'm not being dramatic when I say Prime Day is like my beauty-buying Olympics.
As such, I scour the site to find the best beauty items. I start early—weeks out—so my online shopping cart is stocked and I'm poised and ready to purchase. And because I refuse to gatekeep, I'm sharing my list with you. Ahead, see the 22 beauty products I'm buying during Amazon Prime Day.
I use this vanilla lip mask or the brand's new Watermelon Pop version every night before I drift off to sleep. It literally smoothes, hydrates, and plumps my lips overnight (and it smells so good). Why wouldn't I restock on Prime Day?
I go through Nécessaire's Body Lotion like it's my job. I love how hydrating and lightweight it is—my skin basically drinks it up. Because the smaller squeeze tube just doesn't do it for me and my heavy moisturizing habits, I'm stocking up on this pump version. I'm excited to apply this peptide-rich formula all over my skin.
You'd be hard-pressed to find a beauty editor who doesn't have these vegan and cruelty-free self-tanning drops on their vanity. Add a couple of drops to your moisturizer, and your complexion will be sun-kissed no time. It's our little glowy-skin secret.
So many celebs use this product (and beauty editors too). It doesn't just detangle. It moisturizes, strengthens, and protects hair from heat and UV damage. My split ends have all but disappeared since I've been using it. So, yeah, I'm adding it to my cart.
This is technically a supplement, not a beauty product, but I'm including it anyway. That's because it helps me relax and get my beauty sleep, and we all know good sleep leads to better skin. Rich in l-theanine and magnesium, this berry-flavored powder can be mixed into a glass of water (or a mocktail) to encourage deep relaxation.

Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.
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