I Buy More Beauty Products on Amazon Prime Day Than Any Other—Every Item I'm Eyeing

Content creator Isabella Tonan wearing a sheet mask

(Image credit: @isabellatonan)

Amazon Prime Day is almost upon us. This year, it falls on July 16 and 17. That means I only have two days to shop for thousands of on-sale skincare, makeup, and hair products. Since I'm allergic to paying full price for pretty much anything, this is a big deal. In fact, I'm not being dramatic when I say Prime Day is like my beauty-buying Olympics.

As such, I scour the site to find the best beauty items. I start early—weeks out—so my online shopping cart is stocked and I'm poised and ready to purchase. And because I refuse to gatekeep, I'm sharing my list with you. Ahead, see the 22 beauty products I'm planning on buying during Amazon Prime Day.

Kaitlyn McLintock
Associate Beauty Editor

Kaitlyn McLintock is an Associate Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles and Austin, Texas, she recently relocated back to her home state of Michigan where she works remotely. Prior to Who What Wear, she freelanced for a variety of industry-leading digital publications, including InStyle, The Zoe Report, Bustle, Hello Giggles, and Coveteur. Before that, she held a long-term internship and subsequent contributor position at Byrdie. When she's not writing, researching, or testing the latest and greatest beauty products, she's working her way through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.