I'm a Shopping Director—Here's Everything That Checks the "So Chic" Box
Your spring and summer shopping list is ahead.


Chic items ahead. I repeat: Chic items ahead. Hey there, I'm the shopping director here at Who What Wear, and I spend the better part of my days scrolling through the market to bring you edits of standout buys. For example, here's a list of cool spring items and another on Nordstrom favorites. Below, I'm highlighting every single thing I love right this very second that checks that "so chic" box.
As far as product assortment goes, it's a range. I have everything, including designer accessories from labels like Louis Vuitton and Chanel and elevated basics from J.Crew and Banana Republic. Yes, there are also plenty of gorgeous shoe options—including plenty of jelly shoes (because I'm in love). Happy shopping.

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.
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