I'm a Shopping Expert—12 Summer Super-Buys Fashion People Keep Adding to Basket
I've done the research to find the most popular fashion buys right now. From capsule classics to trending buys, explore the current best-sellers here.
Shopping is my bread and butter, so much so that I’ve made it my entire job. With almost a decade of experience in the fashion industry under my belt (I’ve worked as a stylist, personal shopper and now as Who What Wear's Shopping Editor), I’m putting my expertise to good use to bring you an edit of best-selling fashion items that I would hate for you to miss out on. Trust me when I say, I've got your back—this article is full of super-buys. By that, I mean extremely stylish but easy-to-wear pieces that have a proven track record of being worth the money, whether it's a great value high street hero or a one-off luxury investment.
Dasha wears the COS Check-Detail Belted Cotton Trench Coat (£199)
My day-to-day consists of exploring the new-in sections, scouring socials to see what our favourite fashion people are buying, and digging into Who What Wear's real-time shopping data to get a holistic view of the most important products of the moment. Pretty much, if you’re wondering what’s selling, I know. But more than that, my expertise means that I can sift through all of this information and hone in on the converting products and trends that will genuinely hold their place within your wardrobe for years to come.
Sylvie carries the Polène Shuldo Bag (£640)
Ever wondered which white T-shirt is actually the most popular? Want a quick guide to the latest new-in items that are already taking off? Looking for an easy way to refresh your wardrobe with added editor guidance? This is the place for you. You’ll find a mix of key high-street buys, new brands to know about and designer pieces that are worth saving up for. Along the way, I’ll also be calling out a few personal predictions of items that I'm sure will sell out, just so you can stay ahead of the game.
I've never been one to gatekeep, so if you'd like my insights on the best best-selling fashion items right now, keep on scrolling.
The Best-Selling Fashion Items This Month:
If you found yourself wearing the linen version on repeat, you're going to want to check out the sleek satin style for autumn.
The latest addition to Polène's stellar line up is the spacious Shuldo, and fashion editors and stylish people can't get enough of it.
This was a standout piece during Copenhagen Fashion Week. It's already sold out in one size, so I'd recommend moving fast.
Autumn hasn't even arrived, but already COS has perfected on of the season's most reliable staples.
Lightweight trousers are coming into their own as we move towards September, and the shade of this pair is fitting perfectly into the most refined autumn palettes.
The Dalia Baguette is under-the-radar for now, but it won't be for long.
The Jennie dress is a refined linen style that is already proving to be a summer cult buy.
A classic trench with patterned accents on the cuffs and collar. You'll reach for this best-seller every single year.
Dôen's pretty blouses will continue to be spotted on stylish people as we move into autumn.
The Missoma X Lucy Williams collection is back, and there are so many beautiful jewellery box staples to choose from. Personally, I love the fresh take on the T-Bar necklace.
Reformation's cashmere can be found in so many great wardrobes, and this deep v-neck version is the current favourite.
Shop My Next Best-Sellers Predictions:
It may be warm now, but I just know Toteme's cool new jacket will sell out before autumn. Add to your wardrobe now and countdown to the cooler days to bring out this sleek piece.
I'm making space in my jewellery box for these incredible shell earrings.
The kind of blouse you'll call upon every single year.
Stripes are eternally chic.
With soft ruching and a flowing silhouette, this dress is already flying off the digital shelves.
Sunglasses are an everyday staple, and I'm upgrading my current style to this bold Chanel pair.
COS is known for its excellent denim, and this new barrel-leg style is sure to be a hit.
I snapped this up for my best friend's birthday, and now I'm going back to get myself one too.
The shape and fabric of this top sets it apart from the rest.
Reformation's Alex Linen trousers bring a breezy edge to elevated dressing.
With so many parties, weddings and celebrations right now, I've been searching for sleek heels to take on all occasions.
