I'm a Shopping Expert—12 Summer Super-Buys Fashion People Keep Adding to Basket
I've done the research to find the most popular fashion buys right now. From capsule classics to trending buys, explore the current best-sellers here.
Shopping is my bread and butter, so much so that I’ve made it my entire job. With almost a decade of experience in the fashion industry under my belt (I’ve worked as a stylist, personal shopper and now as Who What Wear's Shopping Editor), I’m putting my expertise to good use to bring you an edit of best-selling fashion items that I would hate for you to miss out on. Trust me when I say, I've got your back—this article is full of super-buys. By that, I mean extremely stylish but easy-to-wear pieces that have a proven track record of being worth the money, whether it's a great value high street hero or a one-off luxury investment.
Francesca wears the Aligne Jennie Cap Sleeve Linen Dress (£159)
My day-to-day consists of exploring the new-in sections, scouring socials to see what our favourite fashion people are buying, and digging into Who What Wear's real-time shopping data to get a holistic view of the most important products of the moment. Pretty much, if you’re wondering what’s selling, I know. But more than that, my expertise means that I can sift through all of this information and hone in on the converting products and trends that will genuinely hold their place within your wardrobe for years to come.
Marisa wears the With Nothing Underneath Sifnos Trousers (£120)
Ever wondered which white T-shirt is actually the most popular? Want a quick guide to the latest new-in items that are already taking off? Looking for an easy way to refresh your wardrobe with added editor guidance? This is the place for you. You’ll find a mix of key high-street buys, new brands to know about and designer pieces that are worth saving up for. Along the way, I’ll also be calling out a few personal predictions of items that I'm sure will sell out, just so you can stay ahead of the game.
I've never been one to gatekeep, so if you'd like my insights on the best best-selling fashion items right now, keep on scrolling.
The Best-Selling Fashion Items This Month:
This playful scarf style top will add a touch of joy to your summer looks every single year.
Matteau's shirred dress is a favourite amongst minimalists.
Zara's sleek linen shirt is selling fast, and for good reason!
Citizens of Humanity knows all about great denim. Add these shorts to your forever collection.
I've never seen a high street bag fly like this one. It's sleek, spacious and currently a key staple in my personal wardrobe.
Dôen's dresses are best-sellers every single year, and this new style is the latest to join the lineup of iconic designs.
Reformation's mix and match linen set is bolstering wardrobes across the globe right now.
Every single year A.Emery's iconic sandals return. Trust us, we've tried them.
The Jennie dress is a refined linen style that is already proving to be a summer cult buy.
Zara's blouse collection is the strongest I've ever seen.
These breezy cotton trousers are working overtime this heatwave. They also come in classic white, but I can't stop thinking about the bold cobalt version.
So many stylish people are investing in The Row's slouchy yet structured Agnes bag. Forget logos, the shape of this style is its distinctive feature.
My Next Best-Sellers Predictions:
I'm making space in my jewellery box for these incredible shell earrings.
The kind of blouse you'll call upon every single year.
Add a polished edge to your summer and pre-autumn looks with these smart tailored trousers.
Stripes are eternally chic.
The sweet bow is the perfect finishing touch for this breezy maxi dress.
With soft ruching and a flowing silhouette, this dress is already flying off the digital shelves.
Sunglasses are an everyday staple, and I'm upgrading my current style to this bold Chanel pair.
Sweet blouses are bringing a dainty edge to jeans, linens, skirts and more this summer.
Stylish dressers are calling upon sleek shorts to add refinement to their summer looks.
It may be warm now, but I just know Toteme's cool new jacket will sell out before autumn. Add to your wardrobe now and countdown to the cooler days to bring out this sleek piece.
COS is known for its excellent denim, and this new barrel-leg style is sure to be a hit.
I snapped this up for my best friend's birthday, and now I'm going back to get myself one too.
Trust Faithfull to perfect clean lines and joy-inducing shades.
The shape and fabric of this top sets it apart from the rest.
Reformation's Alex Linen trousers bring a breezy edge to elevated dressing.
With so many parties, weddings and celebrations right now, I've been searching for sleek heels to take on all occasions.
Every summer I come back to Hunza G's beloved swimwear.
Just add a simple T-shirt and sandals.
