Not Skirts, Not T-Shirts—These Are the 4 Items a Fashion Editor Looks For When Shopping on Amazon

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Every year, I start my Amazon Prime Day preparations earlier and earlier. This year is no different. Yes, the official start date is June 23, but that won't stop me from browsing early Prime Day deals and deciding where I'll save big this year. Amazon basics like your classic white T-shirt and poplin skirt are good, but after seeing Levi's, Adidas, and Free People go on sale last year, I've landed on denim, shoes, swimwear, and activewear.

Ahead, shop my editor-approved list of the best Amazon deals, from celeb-loved jeans to It-girl sneakers to Miami Swim Week trends. Don't worry. I'll update when Amazon Prime Day goes live, so remember to check back in.

Shop the Best Denim, Shoe, Swimwear, and Activewear Deals

Denim

Shoes

Swimwear

Activewear

Josephine Hadjiloucas
Josephine Hadjiloucas
Assistant Shopping Editor

Josephine Hadjiloucas is a New York–based writer. She first interned at Who What Wear UK in 2024 and later joined Who What Wear U.S. as an assistant shopping editor after graduating from the Fashion Institute of Technology in 2025. When she isn’t covering the latest Gen Z trends or updating her under-$100 Nordstrom wish list, you can find her browsing the racks of NYC’s best vintage stores or rewatching Moonstruck for the 50th time. “Snap out of it!”