I'm a Shopping Director—These Are the 27 Random (But Great) Amazon Prime Day Buys I'm Into

Woman wearing a gray coat and a white tee.

(Image credit: @anna__laplaca)

Hey everyone. I'm the shopping director here at Who What Wear, and I create daily edits to inspire your shopping needs. Fun fact: It's Amazon Prime Day (July 8 through July 11—yes, four days this year). I rounded up the best fashion and beauty items already, but I thought I'd create another list of items I found while scrolling through the Prime Day 2025 deals.

While most of my edits have some sort of direction or theme, this one is random. Below, you'll find the random but great Prime Day buys I'm into because they're chic, cool, fun, and/or incredibly useful for everyday life. There's a quick list of standouts, followed by the full edit. Happy shopping.

My Shopping Director–Approved List of Legit Amazon Prime Day 2025 Deals

Bobby Schuessler wearing a gray blazer over a white tee, black trousers, and black loafers.

(Image credit: @bobbyschuessler)

Hi, it's me!

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Bobby Schuessler
Market Director

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.