Move Over, Suede—This Is the Rich-Looking Texture Fashion People Are Wearing This Winter

I spotted this furry trend on everything from coats and hats to scarves and flats. Scroll on to shop 33 affordable faux-fur finds that look 10 times more expensive than they actually are.

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@rikkekrefting in a black leather jacket, a fur scarf, and a colored bag. @nnennaechem wears a Helsa long fur coat. @mv.tiangue wears a plaid skirt, barn coat, leather gloves, and a fur hat.
(Image credit: @rikkekrefting; @nnennaechem; @mv.tiangue)
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From Oslo to Milan, fashion people across the globe are reaching for faux-fur coats, scarves, earmuffs, hats, flats… The list goes on and on. The style set has embraced this textural element with open arms. Styling these furry moments with everyday pieces—like black jeans, plaid skirts, oversize leather jackets, and classic white crewnecks—is an easy way to let the luxe texture shine.

@nnennaechem wears a Helsa long fur coat.

(Image credit: @nnennaechem)

This fluffy love affair will come as no surprise if you've kept a keen eye on the trends. On the fall/winter 2025 runways, faux fur got its rebrand. This winter, IG It girls bought into the trend with oversize faux-fur scarves and pillbox hats, a 2026 trend deserving of its own spotlight.

@mv.tiangue wears a plaid skirt, barn coat, leather gloves, and a fur hat.

(Image credit: @mv.tiangue)

It's no secret faux fur can get pricy, so in honor of this material, I spent this morning scouring the internet for only the best affordable faux-fur finds. I turned to budget-friendly retailers like Zara, H&M, Madewell, and Nordstrom to aid my search.

@rikkekrefting in a black leather jacket, a fur scarf, and a colored bag.

(Image credit: @rikkekrefting)

Below, shop 33 rich-looking, affordable faux-fur finds that look like they came straight out of a fashion person's closet.

33 Rich-Looking, Affordable Faux-Fur Finds

@maggie_mccormack wears a white fur coat, black jeans, pointed-toe boots, and a black tote.

(Image credit: @maggie_mccormack)

@ingridedvinsen wears a double-breasted brown coat with a black leather bag, pointed-toe boots and a fur scarf.

(Image credit: @ingridedvinsen)

@dawn.tan wears a black maxi skirt, long sleeves, and a brown fur scarf tied around her waist.

(Image credit: @dawn.tan)

@nlmarilyn wears a black cropped fur coat, a white tee, trousers, loafers, and a dalmatian-print bag.

(Image credit: @nlmarilyn)

@oumaymaboumeshouli wears a black fur scarf over a bomber jacket with Bermuda shorts, sheer tights, heels, and black leather gloves.

(Image credit: @oumaymaboumeshouli)

@johannapiispa wears a long belted coat with a fur scarf, black bag, and brown pointed-toe boots.

(Image credit: @johannapiispa)

@christietyler wears a long black coat and calf-hair flats.

(Image credit: @christietyler)

@sylviemus_ wears a white car coat, a fur scarf, a black leather bag, sheer tights, and heels.

(Image credit: @sylviemus_)

@aishafarida wears a burgundy ensemble with an colored coat, fur scarf, bandana, and studded tote.

(Image credit: @aishafarida)

@aysha.sow wears a gray blazer, a gray sweater with a white tee underneath, a burgundy shoulder bag, and a fur hat.

(Image credit: @aysha.sow)
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Josephine Hadjiloucas
Josephine Hadjiloucas
Assistant Shopping Editor

Josephine Hadjiloucas is a New York–based writer. She first interned at Who What Wear UK in 2024 and later joined Who What Wear U.S. as an assistant shopping editor after graduating from the Fashion Institute of Technology in 2025. When she isn’t covering the latest Gen Z trends or updating her under-$100 Nordstrom wish list, you can find her browsing the racks of NYC’s best vintage stores or rewatching Moonstruck for the 50th time. “Snap out of it!”