There’s a Trendy New It Trainer Doing the Rounds, and Celebs Are Already Hooked

After many seasons of Samba supremacy, the fashion set is crying out for a trainer palate cleanser, and I've just spotted a fresh contender worthy of rivalling the cult style. Spotted on Dua Lipa just this week, Puma's Palermo trainers are asserting themselves as 2024's new favourites.
Selecting a jet-black pair, the singer wore her Puma Palermos with white socks and a relaxed red cardigan in an Instagram pic. Slim in shape, these trending trainers neatly hug the foot and taper into a curved toe for a streamlined finish and a retro silhouette. Styling well with relaxed jeans but looking equally chic when worn with tailored trousers or flowing dresses, Puma Palermos are the in-the-know trainers that celebs are already gravitating towards and that I expect to see a whole lot more of now that sandals are dipping in popularity.
Gathering It-girl approvals at pace, I've also seen them on model Emily Ratajkowski. Wearing hers with a knee-length pleated skirt and a boxy leather jacket, Ratajkowski chose a monochrome pair to complete her elevated off-duty look. Whilst both Lipa and Ratajkowski have a penchant for the black iterations, Puma's Palermo trainers come in a whole host of shades. From light lilacs to chocolate browns, the collection taps into some of the biggest trainer colour trends circulating right now.
Already on the wish lists of fashion people everywhere, these fresh trainers are set to dominate city streets this autumn. To shop the trainers we're predicting will pick up where Sambas left off, read on to discover our edit of the chicest Puma Palermo trainers to buy now.
SHOP PUMA PALERMO TRAINERS:
White trainers are a wardrobe staple that will never go out of style.
The brown trainer trend is taking off this autumn.

Natalie Munro is Who What Wear UK’s news writer and has worked in the fashion industry since she graduated with a degree in Journalism from the University of the Arts London. Natalie’s experience in the industry spans journalistic and styling roles that have seen her work for publications including British Vogue, Conde Nast Traveller, Vogue Ukraine, AnOther Magazine and Elle UK.
With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news for Who What Wear UK. Reporting on a daily basis, Natalie focuses on trends on and off the runway, as well as street style and celebrity fashion. Natalie also creates content for Who What Wear’s social channels including TikTok and Instagram on a weekly basis.
-
I'm a New Shopping Editor in NYC—These 31 Gorgeous Summer Nordstrom Finds Have My Attention
PS: Everything's under $150.
-
Red Who? Sorry, But Cool Fashion People Are Only Interested in Wearing Jeans With *This* Sneaker Color
It's the new red (and yellow, green, and silver).
-
Adam Sandler–Coded Outfits Are Still Going Strong—5 Ways to Style Baggy Shorts This Summer
Fashion icon first. Comedian second.
-
It's Settled: This Is the #1 Sneaker Trend to Wear With Leggings This Summer
Confirmed by Dakota Johnson.
-
The Adidas and Liberty London Collab Just Dropped, and the Samba Sneakers Will Sell Out
Call me obsessed.
-
Not Skinny, Not Wide-Leg—the Specific Denim Trend Frequent Flyers Always Wear to the Airport With Sneakers
"Just right" jeans.
-
Confirmed: This Is the Sneaker Color Fashion People Are Swapping Their White Pairs For
It's true.
-
Anyone With Good Taste in Shoes Will Run to Order These New Adidas It Sneakers
Dakota Johnson already did.