Everything We'll Covet and Adopt From The Row's Winter 2025 Collection

The headlines that closed out Paris Fashion Week were ones of supersized sets and large crowds that leading labels like Saint Laurent and Chanel commanded. By contrast, The Row hosted an intimate gathering marked by a decided lack of seating assignments (some latecomers ended up sitting on the carpet) and its notorious no-phone policy reinstated. Inevitably, a lack of content around the runway show only fueled more buzz and anticipation around the collection, so that by the time images were finally released several days later, we were all jumping at the chance to dissect and digest the elements that will, without a shadow of a doubt, become the blueprints for next-season style.
Despite the air of exclusivity, The Row's influence knows no bounds, serving as a kind of sartorial North Star for the industry at large. Its impact was strongest this season, as fashion critics pointed out just how many markers of Ashley Olsen and Mary-Kate Olsen's austere minimalism could be spotted throughout the collections—"knocking off" was the term Rachel Tashjian used in her piece for The Washington Post. So now that the brand has unveiled the Winter 2025 collection, we're already making informed predictions about which trends—or rather, anti-trends—will become the prevailing elements of our collective fall 2025 style. Here, we're unpacking the collection's top-level takeaways and the potential new It items to know.
Shoes Were Notably Absent
Before we discuss what was present on the runway, there was one piece notoriously missing in action: shoes. In nearly half the collection, a pair of thick cashmere tights was the only fabric separating the models' feet from the plush carpet below. It was an instant reminder of something every woman has experienced—that moment when you're getting ready to leave the house and are in a state of half-dress, almost presentable but not quite yet. The tights didn't merely appear from underneath a trench coat or tunic; they also arrived draped over the shoulders as a quasi-scarf. Regardless, they instantly became a piece to keep an eye on as a future buy.
Accessories Veered Artsy and Antique
Last summer, stylist Allison Bornstein coined the term "chic desert aunt" to describe a rising aesthetic defined by airy separates paired with antique jewelry accents. Well, The Row show just cemented the idea into the fashion zeitgeist. Antique accents were notably some of the only ways models accessorized their pared-back ensembles—whether it was a shell strung from a piece of black cord and tied around the waist of a tailored wool coat, miniature perfume bottles dangling over the shoulders of a knit dress, or a sculpted stone peeking out from beneath the waistline of a crewneck sweater.
Coats Were Cocoon-Like
Great outerwear is a mainstay in any The Row wardrobe, and for fall/winter 2025, the coats arrived in cocoon shapes with flipped-up collars and soft, rounded shoulders that seemed to all but swallow the models. It wouldn't be a collection from the brand without coats that were themselves an entire look—and that's exactly what these cocoon coats delivered. Fur was another category introduced this season, with a short fur coat featuring a stole collar and a relaxed frame.
Lots (and Lots!) of Layers
The color palette of charcoal, black, and stone hues may have been simplistic, but the configuration of garments layered on top of each other was anything but. Layering appeared in both straightforward ways—like tonal scarves draped across knits of the same shade—and more experimental ones, like sleeveless knit dresses worn over long-sleeve sweaters or a blazer half-tucked into a column skirt.
Funnel Necks 2.0
Just as the funnel-neck jacket trend is reaching its height this spring, The Row is already charting the course for the evolution on the high-neck silhouette. The brand's proposal? Wearing a jacket with the collar flipped up for a more informal approach. Cropped and belted trench coats and boiled wool blazers both featured this styling trick that gave the classic items a renewed life and it's a zero-buy idea that fashion people will certainly be adopting without delay.
Anna is an NYC-based senior fashion editor who has been a member of the Who What Wear team for over seven years, having begun her career in L.A. at brands like Michael Kors and A.L.C. As an editor, she has earned a reputation for her coverage of breaking trends, emerging brands, luxury shopping curations, fashion features, and more. Anna has penned a number Who What Wear cover interviews, including Megan Fox, Julia Garner, and Lilly Collins. She also leads the site’s emerging travel vertical that highlights all things travel and lifestyle through a fashion-person lens.
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