Alexa Chung Knows a Good It Bag When She Sees One—This New Style Is Her Current Fave
As a fashion editor, few things pique my attention quite as much as the emergence of a new cult buy. From the initial runway show and buzzing conversations amongst fashion people to the item's eventual release and ensuing saturation, every step of the process elicits excitement and intrigue.
Having recently spotted a new cult bag making its way into fashion circles, I can't help but shout about it. Appearing in the clutches of so many of my favourite celebrities and influencers, I predict that Loewe's new Squeeze Bag is on its way to It bag status. Introduced in the A/W 23 runway collection and made available for purchase in September last year, the slouchy style was quickly swept up and styled on the streets by fashion month attendees across the autumn/winter season shows.
Spotted on Alexa Chung at a recent gallery trip, the Squeeze bag is becoming a regular on London's streets. Whilst Chung chose to hold on to hers on this occasion, the adjustable strap allows for crossbody or shoulder styling, depending on your preference.
Composed of supple nappa leather, the body of the handbag retains a relaxed and slouchy silhouette that is expertly contrasted by the gold chain handle. Available in nine colours in the small size and six in the medium—plus a summer-ready raffia style, Loewe's Squeeze is set to assert itself as one of the brand's most in-demand designs.
To shop the latest luxury bag fashion people are backing this spring, read on to discover the Loewe Squeeze.
SHOP THE LOEWE SQUEEZE BAG:
The burgundy bag trend is taking off this season.
Lead image: Getty

Natalie Munro is Who What Wear UK’s news writer and has worked in the fashion industry since she graduated with a degree in Journalism from the University of the Arts London. Natalie’s experience in the industry spans journalistic and styling roles that have seen her work for publications including British Vogue, Conde Nast Traveller, Vogue Ukraine, AnOther Magazine and Elle UK.
With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news for Who What Wear UK. Reporting on a daily basis, Natalie focuses on trends on and off the runway, as well as street style and celebrity fashion. Natalie also creates content for Who What Wear’s social channels including TikTok and Instagram on a weekly basis.
-
Coniglio Palm Beach Just Launched At Shopbop— Consider These Vacation-Ready Pieces For Your Next GetawayYour wardrobe for your next tropical stay is here.
-
Yes, Cyber Month Is Over, But Nordstrom Just Dropped Some Sneaky New Markdowns—These 16 Are BestShop these surprise deep discounts ahead of the holidays.
-
These Are the 5 Bag Trends That'll Be Everywhere in 2026Yes, we're investing in them now.
-
Kendall Jenner Just Wore the Next It-Girl Bag That On-the-Go Fashion People Will Be Buying in 2026Yes, it's from The Row.
-
Every Major Handbag Trend Fashion People Will Be Wearing Come Spring 2026From slightly askew purses to single-strap silhouettes.
-
Kris Jenner's Bag Color Is Trendier Than Navy and Black, But More Timeless Than Butter Yellow and Matcha GreenChic.
-
Trust Me—Fashion People From L.A. to NYC Will Be Asking Where You Found These Nordstrom Designer Sale PiecesScore deep discounts on top-tier items.
-
You Want a Chic Handbag for Under $500? Say Less—I Love These 35 StylesTo gift or keep for yourself? The choice is yours.
-
Stop Everything—The Row's New Winter Bags Just Arrived, and They're Already Selling OutPlus, there's one Margaux 10 available. Who's gonna get it?
-
People Always Compliment My Winter Outfits for Being Polished—These 7 Chic Items Are My SecretSimple pieces, big impact.