Spotted All Over Paris and L.A—The Nostalgic It Bag Chic Fashion People Can't Stop Wearing

If you’re someone who stays attuned to the happenings of the luxury space, you’ll have noticed a marked shift for 2026. No, it’s not a turn away from minimalism or even a departure from branding, but a focus on the one thing that can’t be created overnight: heritage. The biggest designer names out there are showing off their vast expertise, accumulated over decades, and distilled down into the most iconic pieces. This year, the icons are returning, proving that the truly worthwhile It buys are those that can go the distance. And right now, all eyes are on the return of the Gucci Jackie bag.

If there’s one celebrity who can cement the return of an It bag, it’s Hailey Bieber. Stepping out in Beverly Hills recently, she signalled spring’s arrival with a knitwork co-ord of wrap cardigan and fringed midi skirt, but for those in-the-know, it was the bag tucked under her arm that was the real standout. Straight from Demna’s first collection as creative director of Gucci, Hailey Bieber carried the Gucci Jackie Slim, an ode to one of the brand’s most enduring bags. Sixty-plus years since its first creation, we’re hooked once more on the Jackie.

First created back in 1961 under the name Constance, the Jackie bag was later renamed to reflect the extensive collection and consistent sightings of the First Lady of the United States at the time, Jackie Kennedy. A style icon in her own right, Kennedy’s off-duty looks were often accompanied by Gucci’s smooth leather bag. The softened edges, the supple shape and the distinctive yet understated lock closure nodded to the luxurious origins of the bag without being ostentatious. More than six decades on, the style setters of today continue to reach for the iconic style.

The exact bag that Hailey Bieber carries is the Jackie Slim, a reconfiguration of the original style launched for spring/summer 2026, which features a shortened shape, creating the illusion of an east-west silhouette. It both updates the bag for current times, whilst remaining true to the distinctive motifs of the Jackie, coming with a vintage patina to the leather to evoke the sense of a treasured vintage find. The renewed adoration for the Jackie has also been confirmed by Kate Moss, who was spotted in Paris pairing a floral print dress with a Jackie 1961 bag. Whilst Bieber and Moss’s looks range from pared-back minimalism to relaxed boho, the Jackie bag nestles easily with both spring styles, bringing a luxurious edge to both looks. Now, the most stylish people around have declared the return of the Gucci Jackie bag. If you’re interested too, scroll on.

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