Here’s the thing: I adore The Row. The bags, the coats, the kind of trousers that instantly make you feel like the most put-together person in the room. But as much as I’d love to fill my rails with Olsen-approved tailoring and soft knits, the reality is that my budget doesn’t quite stretch to four-figure coats and £1,000 trousers. That doesn’t mean I can’t still get the look. In fact, I’ve discovered a whole arsenal of brands that deliver the same understated elegance—without the four-figure price tags.
COS is the obvious place to start. You know it, I know it, and yet it keeps surprising me. Once a reliable source for simple white shirts and streamlined tailoring, it’s evolved into a full-blown destination for quiet-luxury staples. The silhouettes are more considered, the fabrics elevated, and the pieces have that weight and drape you usually only find in designer collections. Just look at the Chunky Cashmere Jumper, which sells out every year. It’s the brand I always recommend when people ask how to “get the look” without spending thousands.
Beyond COS, a few newer names have carved out space in my wardrobe. Róhe is my go-to for directional tailoring that still feels effortless, while The Frankie Shop nails the oversized, nonchalant aesthetic I’ll never stop loving. And for when I want knitwear or outerwear that feels truly investment-worthy without the four-figure guilt, I turn to By Malene Birger and House of Dagmar. Together, they prove that “The Row taste on a lesser budget” isn’t just a pipe dream—it’s a formula you can actually shop.
So, if The Row’s refined knits, power coats and effortless handbags are on your moodboard, these are the alternative names worth knowing.
Shop Brands Like The Row
Róhe
This Dutch label is one of fashion’s best-kept secrets. Known for its impeccable tailoring and clean silhouettes, Róhe strikes the perfect balance between directional and timeless. Expect blazers with a Scandi twist, sleek trousers and knitwear that feels like it belongs in a much higher price bracket.
This off-white crewneck from Róhe feels deceptively simple. The compact, almost boxy cut gives it structure; the heavyweight knit gives it presence. Wear it with wide trousers or under a long coat and let the craftsmanship do the talking.
Longline and softly nipped through the waist, this is tailoring that frames the body without fuss. Sleek enough for evening, effortless over denim.
The deep forest tone works like a neutral. Pair with ivory knits or black leather for a stealth-wealth palette.
Toteme
Toteme has become a shorthand for Scandi chic. Its striped knits, signature coats and perfectly cut denim make up the backbone of a minimalist capsule wardrobe. It’s investment dressing at its best—pieces designed to work hard, season after season, with that subtle luxury finish.
Minimal hardware, maximum polish. A structured everyday tote that elevates shirts, knits—everything—without shouting for attention.
Fluid, leg-lengthening and cut to skim rather than swamp. They move beautifully with loafers now and sleek boots later.
A feather-light staple with a refined drape—layer it under a blazer or leave it loose over tailored trousers for that Toteme ease.
By Malene Birger
A Scandi classic with staying power, By Malene Birger has mastered the art of refined everyday dressing. From fluid knit dresses to beautifully cut coats, everything feels elevated yet easy to wear. It’s the kind of brand that instantly makes your wardrobe look more expensive.
Relaxed shoulders meet a strong, double-breasted line—polished but never stuffy. Your shortcut to instant outfit authority.
This long wool coat brings weight and warmth without bulk. A forever layer for minimalist wardrobes.
Ideal under tailoring or a slip skirt
House of Dagmar
When it comes to outerwear, House of Dagmar quietly outperforms almost everyone. Its coats and jackets have a sculptural elegance that rivals pieces three times the price. The brand also leans into sustainable practices, proving you don’t have to compromise ethics for aesthetics.
This knit lands perfectly between slouch and structure. Looks especially elevated in tonal layers.
The relaxed coat brings that quiet, architectural silhouette Dagmar does so well. Throw-on chic, season after season.
Intentionally loose with a clean leg—relaxed but considered. Balance with a sharp blazer or a neat knit.
Almada Label
A relative newcomer, Almada the Label is fast becoming the insider’s choice for impeccable knitwear and understated staples. Its cashmere sweaters and wool coats carry that same unfussy elegance as The Row, but at prices that make them far more attainable.
A plush, refined roll-neck with a soft hand and a neat fit—elegant on its own, luxe under a coat.
The double-faced finish gives movement and depth; the tan shade reads expensive with black, cream or charcoal.
A streamlined, wear-everywhere midi in a refined neutral. Dress it down with knits or up with a sharp blazer.
COS
The brand you already know, but probably underestimate. COS has quietly transformed from a basics stop into a bona fide destination for minimalist luxury. The fabrics feel weightier, the tailoring sharper, and the accessories—think sculptural leather bags and modern boots—slot seamlessly into a wardrobe inspired by The Row.
A consistent best-seller for a reason. A chunkier style that still feels sleek—premium texture, clean neckline, and the kind of drape that makes denim look designer.
A subtle check and a softly structured cut give instant polish. Throw over a tee and trousers for modern uniform dressing.
Sleek and sculptural with a croc-embossed finish—an easy upgrade that grounds minimalist looks.
The Frankie Shop
If oversized proportions are your weakness, The Frankie Shop delivers every time. Its blazers, shirts and trousers have that effortless feel but with a polished edge, making them endlessly versatile. It’s the label fashion insiders rely on for that off-duty, street-style energy.
Oversized in the cool way: crisp gabardine, a strong lapel, and that effortless slouch. Works with tailoring or sweats.
A versatile striped shirt with a relaxed cut—tuck, half-tuck or layer; it always lands right.
A refined take on a hoodie with a close ribbed knit—casual, but elevated enough to sit under blazers and trenches.
-
Laura Harrier Can't Stop Carrying This Timeless The Row Bag (and No, It's Not a Margaux)One, two, three times in one week.
-
I'll Clue You In—These 30 Stunning Designer Items Were Secretly Added to Nordstrom's Sale SectionScore stunning designer finds for less.
-
The Unexpected Color Combinations Fashion People Everywhere Will Soon Be WearingThink periwinkle with crimson or citron with baby blue.
-
Spotted at the COS Show: The Leather Coat and Plaid Shirt That *Will* Sell Out by October 1Everyone was still talking about them both days later.
-
Celine Just Brought Back the Bag That Starred in Every Major Paparazzi Shot in the 2010sBuy it now before it really blows up.
-
COS Just Debuted a See Now, Buy Now Collection: 6 Fall Trends We're Grabbing FirstFrom elegant pencil skirts to pretty plaid pieces.
-
Inside the Michael Kors Show With Ashtin Earle: Pre-Show Pilates, Micro Shorts, and Peak '90s Kors"I love a micro-short moment."
-
Pendant Necklaces, Desert Hues, and Pajama Sets—Michael Kors Ushers In Earthy Elegance for Spring 2026Fringe, suits, and wallet necklaces were all standouts.
