Crochet! Fringe! Beadwork! H&M's 2025 summer collection has arrived, and it has all the makings of designer resortwear. If you have any sun-clad plans this summer, be it a beachside holiday or simply dressing up for an al fresco dinner in the city, you'll want to take a peek at H&M's new-in section. Once again, the high-street hero has brought an expensive feel to its affordable summer buys, with a high-summer spin that we're more than ready for.
With rising temperatures upon us, there's no time like the present to start thinking about our summer wardrobes. The collection has a holiday feel with bold fringing, elevated swimwear and chic co-ords, and I'll be using it as the blueprint of my packing list for my summer breaks, with various pieces featuring in my city looks too.
The colour palette is incredibly expensive-looking, with a selection of deep brown and red shades complemented by a smattering of crisp whites and creams. Texture plays a key part in elevating this collection to designer heights, with fringe detailing accenting dresses, co-ords and skirts, whilst intricate woven finishes bolster the designer feel of various pieces.
Keep scrolling to explore the nine H&M summer-collection buys that will sell out first, and explore more of the designer-looking collection.
Shop the 9 H&M Summer-Collection Buys That Will Sell Out First:
Last year, H&M released a drawstring poplin top which sold out incredibly quickly. With dresses on the rise, the elegant style has been redesigned into a pretty dress option. Watch this style fly.
H&M's textured flip-flops have been selling out so fast, and now they come in a sleek burgundy shade.
The triangle bikini has proven itself to be a beachside classic, and H&M brings a contemporary twist with gold metal accents and a cool khaki shade.
These light, airy and breathable linen-blend trousers are accented with a mother of pearl-look button. It's the details that really elevate this collection.
This intricate tunic dress is the perfect throw-on piece when heading to the beach or to al fresco lunches.
A brilliant a-line style that simply calls for a pair of sandals and a basket bag to make an impact.
Throw over swimwear, or pair with linen trousers for an everyday look.
Is there anything more classic than a basket bag?
The intricate shell details set this dress apart along with the languid shape. As it has high slits at the sides, I'd wear this as a top layered over shorts, skirts and trousers.
Shop More H&M Summer-Collection Buys I Really Rate:
Who knew a white mini dress could have such a bold design?
An elegant swimsuit always has a place in my holiday wardrobe.
The backless design is gorgeous.
Note the sweet shell charms on the ends of the ties.
The drape and colour of this co-ord is just so good.
The beach embellishment is exquisite. Wear sheer or add a slip underneath for a more opaque look.
Shorts season is upon us, and you'll appreciate having this lightweight pair in your wardrobe on the warmest days.
Simple shirts are a great beach cover-up, but if you want something that feels a little more elevated, consider this crochet-look dress.
It's hard to believe that this intricately woven top comes from the high street.
Layer over swimwear as you move from beachside cabana to lunch.
You can easily dress this up with mules and bold jewellery.
All the pieces in this collection can be elevated simply with the addition of these sleek braided heels.
The ultimate throw-on-and-go dress.
A nice top that you can rely on well beyond holidays.
If your black satin skirt works overtime, give it a day off by swapping in this striking fringed style.
Vest tops are a staple all year round.
Bring a summery edge with bold fringing.
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