The World's Best Shoppers Share the Items They're Investing in This Year

Welcome to our World's Best Shoppers series, a monthly feature in which we tap into the shopping leaders of the fashion world—the best fashion directors, buyers, and stylists—for sartorial insight on what to buy each season.

What should we buy in 2020? For the fashion-forward among us, it’s a question that is at the forefront of our minds as we move through the first month of the new decade and start to get excited about the fresh new trends and pieces that'll soon be dominating our Insta feeds. It’s also a great time to reassess our wardrobes and start thinking about some smart investments for the year ahead. To get us inspired, we tapped into the world’s best shoppers to see exactly what they’re buying this year. From trending runway-inspired pieces that have true staying power to classic and versatile items that will last you for years to come, scroll below to see what these women—with an eye for fashion—are investing in this year.

Caroline Maguire: Fashion Director, Shopbop


(Image credit: Caroline Maguire)

Shannon Schafer: Senior Fashion Director, Nordstrom

Lisa Aiken: Fashion & Buying Director, Moda Operandi


(Image credit: Lisa Aiken)

Sasha Skoda: Head of Women's, The RealReal


(Image credit: Sasha Skoda)

Rebecca Weisberg: Head of Women's, Verishop


(Image credit: Rebecca Weisberg)

Aisling McKeefry: Head of Design, Footwear & Accessories, ASOS


(Image credit: Aisling McKeefry)

Katie Murphy: VP of Client Services, 11 Honoré


(Image credit: Katie Murphy)

Sherri McMullen: Boutique Owner & Buyer, McMullen


(Image credit: Sherri McMullen)

Up next, 12 insanely easy (and affordable) ways to wear spring 2020's biggest trends right now.

Judith Jones
Senior Fashion Market Editor

Judith Jones is the senior fashion market editor at Who What Wear who specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.