I'm a Picky Zara Shopper, and This Is What I'm Buying There for Fall
Much like every other girl I know, I’m a big fan of Zara. I love shopping there (both online and in-store) for everything from tops and dresses to sandals and sweaters. However, I like to think that over the years I’ve gotten smarter about buying from the fast-fashion giant. Whereas I used to walk in and almost mindlessly purchase anything I saw there (especially if there was a sale going on) because I felt like it was easy and affordable, I’ve now become a lot more selective about what I’ll spend on and what’s worth the closet space.
This is actually part of a bigger shift in my life toward conscious shopping that encompasses all brands and stores, but it’s made a more noticeable difference when it comes to those lower-priced pieces because they were easier to go for on a whim. So are you curious what this discerning eye is looking at for fall? It’s actually quite a lot—38 items to be exact—but as you’ll soon see, a lot of really strong finds. From outerwear to shoes—trust me when I say don’t skip the shoes!—see and shop my Zara edit for the coming season below.
Outerwear
Knitwear
Shop the matching Ribbed Midi Skirt ($50).
Matching sets are perfect outfits to fall back on because they always look put-together.
Tops
Dresses
Bottoms
Bags & Accessories
Our editor Lauren thinks this will be one of the biggest micro-trends.
Shoes
Up next? Trust me—buy these 21 things.
Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. Upon joining, she was a senior about to graduate from business school at USC. Fast-forward to 2025, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was just starting out. Currently, she focuses on a weekly mélange of shopping content and her Trust Me—Buy This newsletter. As far as her personal style goes, she's largely drawn to neutral, classic pieces but will always make an exception for something colorful or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a party is dressing up for one. On her downtime, she can usually be found at home eating something delicious and trying to force her husband to watch Summer House.
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