Introducing the Single Most Dominant Color Trend From Fashion Month So Far
Given the sheer quantity of trends that come out of any given runway season, standout colors can oftentimes fail to garner the attention they deserve, being deprioritized in reports because of barely there miniskirts, motorcycle tropes, and voluminous silhouettes. But not this season. After a ubiquitous presence at New York and London Fashion Week, no one can deny that red—specifically a vibrant, chili-pepper red—is one of if not *the* standout trend of fashion month thus far, surpassing even the most shocking garments that've come down the runway.
The list of brands that have included at least one bright-red look is endless, with inclusions ranging from Tory Burch and David Koma to Sandy Liang and Proenza Schouler. And it hasn't only found a place on the runways. On the streets outside of shows, attendees in both London and New York have styled the shade to their hearts' content in the form of handbags, hair accessories, eyewear, ready-to-wear, and more. Below, see every way that chili-pepper red has infiltrated fashion month, from the catwalk to the sidewalk.
At Tory Burch, red was among a handful of vibrant colors that debuted, both in head-to-toe form as pictured here and via smaller touches like a bright, layered sweater or kitten-heel pump.
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Wearing a bright shade like red doesn't have to be intimidating. Start with one or two pieces in an outfit and then slowly but surely incorporate more and more color into your wardrobe.
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Chili-pepper red was at the core of David Koma's F/W 23 show, from the ambience and set to the actual collection presented.
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Sometimes the coolest way to wear a bright color is to do it extremely subtly. You don't have to do a lot to get a big result.
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From small bow details to fully monochrome looks, Sandy Liang's F/W 23 collection was a bright-red explosion.
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If you ask me, this was one of NYFW's coolest street style looks, and much of that comes down to the saturated shade of the jersey. It just pops.
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I recently went to the Proenza Schouler re-see to check out the F/W 23 collection IRL, and these low-rise leather pants were one of the standouts by far.
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I'll never not want a Bottega Veneta pouch bag, especially now that I've seen it in this bright-red colorway.
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This red leather trench from Gabriela Hearst hasn't left my brain since I first laid eyes on it. Truly nothing could be more perfect, especially layered with the eggplant set underneath.
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This Courrèges jacket haunts my dreams quite literally. I might have to go to the store down the street from me and try it on for the umpteenth time.
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Coming up: 30 Items the Fall 2023 Runways Practically Forced Me to Buy
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
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