It's 2021, and Amazon Fashion Is Low-Key Popping: 35 Trendy Buys We're Into


(Image credit: @kakurina.alena; PICTURED: JW Pei Gabbi Bag ($80))

Who's ready to do a little fall shopping? If you couldn't already tell, we're only a little excited about the fashion-fueled season ahead, which you've probably already picked up on if you've glanced at the site recently. We’ve already given you the full rundown on the biggest fashion trends you’re about to see everywhere starting this month. What you may not have realized, however, is that some of the biggest fall trends can actually be found at—drumroll, please—Amazon!

We’re not talking all the big-name designer brands (which you can readily find at Net-a-Porter and Nordstrom), but I’m talking trendy pieces such as sweater-vests, clogs, and relaxed jeans, which you’ll want to get in on for the season ahead. Scroll below as we share some of the biggest fashion and accessory trends this fall hiding on Amazon.

Speaking of trendy Amazon buys, these 30 home décor items are blowing our minds.

Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.