35 Buzzy Fall Beauty Finds That'll Sell Out Fast


(Image credit: @emmahoareau)

You might not completely overhaul your beauty routine when fall rolls around, but it is a prime opportunity to make a few tweaks and edits. I don't know about you, but when the air starts to get crisper, the weather transition makes my skin freak out a little bit. So if you're also experiencing some dryness, you might switch up your skincare products and reach for heavier creams and moisturizers or ultra-hydrating oils and serums.

And when it comes to makeup, autumn vibes are all around. Who isn't inspired by fall's golden hues, darker reds and oranges, and splashes of green? Even though you don't need an excuse to don a dark and deep lip color, this season is the ultimate time to go for it. And you can also experiment with your eye shadows and nail colors.

All of this is to say it's a fun season for beauty. So to inspire you for fall, I've compiled a list of some of the most exciting fall launches and new-to-me discoveries that are perfect for these next couple of months. Take a look below.

All of the products featured are available for purchase via the Shop app, powered by Shopify, and have been independently selected by Who What Wear editors for this article.

Up Next: Fall Beauty Hall of Fame: The Top Products Worth Your Attention

Managing Editor

Sarah is lifestyle writer and editor with over 10 years of experience covering health and wellness, interior design, food, beauty, and tech. Born and raised in Los Angeles, she attended New York University and lived in New York for 12 years before returning to L.A. in 2019.

In addition to her work on THE/THIRTY and Who What Wear, she held editor roles at Apartment Therapy, Real Simple, House Beautiful, Elle Decor, and The Bump (sister site of The Knot).

She has a passion for health and wellness, but she especially loves writing about mental health. Her self-care routine consists of five things: a good workout, “me” time on the regular, an intriguing book/podcast/playlist to unwind after a long day, naps, and decorating her home.