Every astute shopper knows that there are things you buy because they are on sale, and then there are things you buy when they are on sale. Everlane's recurring Choose What You Pay event falls into the latter category, offering hundreds of its must-have basics at can't-beat-it prices.
For those unfamiliar with the Choose What You Pay model, Everlane has broken it down into three categories: roughly 20%, 30%, and 50% off of the regular price. As a part of the brand's commitment to radical transparency, each price point comes with an explanation of what the consumer is choosing to support when paying for the item at that amount. For example, the price for items that are roughly 20% off covers the basic costs of development, production, and fulfillment; office overhead; and future product development. The price for items at 50% off only covers the cost of development and production for the product.
No matter what you choose to pay, there are deals to be had on some top-of-the-line merchandise, particularly those items made of silk and cashmere. Below, check out the silk tops and cashmere sweaters that we're buying now, plus a few bonus items that we just couldn't resist.