This Italian It Girl Has Become My #1 Obsession in Life
For all the posturing, peacocking and attention-grabbing outfits each fashion month is now saturated with, I would forgive you for feeling a little fatigued by the spectacle of it all. But every now and then (in between the costume changes and the wild street snapping), a beacon of personal style shines brightly, mesmerising you with looks that feel fresh and new but also replicable and desirable.
One such woman really stood out as this rare breed during the most recent round of shows in New York, London, Milan and Paris was Italian stylist Erika Boldrin. When I shared my new obsession with her to the Who What Wear team, it turned out we were all on the same page.
Erika is not a newcomer to the circuit. She has been part of that Milanese cool gang for some time and has always been a sharp dresser the street style photographers enjoy shooting. But there was something so quietly confident and alluring about her 2019 wardrobe that I found myself analysing her every move. Was it her mermaid-long hair? The subdued but not bland colour palette? The "old" Celine boots? The outside tailoring? The sheer effortlessness of it all? The new Paco Rabanne bag? I was paying attention but not one factor could take ownership of Erika's appeal.
"Elegant, minimal and feminine" is how Erika describes her personal style, informing me that her favourite combination is the ultra-simple blazer-and-jeans formula so many of us rely on. Even when her looks become more advanced, she has some advice on knowing when your outfit is ready to go: "Not overdoing it, or making sure you have the right accessories."
As for that hair? "I don't use chemical products—only bio and vegan. I stopped to use hair straighteners and my hair became more healthy and strong. I use a lot of natural oils," she says. So now you can be inspired head-to-toe.
So keep scrolling to see the most divine looks from my new fashion love, Erika Boldrin…
Style Notes: Erika told me this was her favourite look throughout the month-long extravaganza of runways shows across the globe. Combining a sage Petar Petrov blazer with a pale pink Alberta Ferretti jumpsuit, this was an ode to pastels but in a less frou-frou way than you might imagine.
Style Notes: Bringing a dash of '80s style to the streets of 2019, Erika has worn these retro-look Givenchy boots with many different looks, but tights and a Balenciaga blazer-dress has to be the ultimate throwback.
Style Notes: The boots again, only this time with an altogether very different ensemble. Note how Erika reconfigures a fancy, shiny pleated skirt with an oversized jacket.
Style Notes: Another day, another big blazer. This time paired with a whimsical polka-dot dress and cowboy boots. A great spring outfit idea if ever we saw one, and a relaxed way of introducing Erika's top 2019 trend—pastels—to your winter wardrobe.
Style Notes: Even the smallest addition can turn a plain outfit into something more exciting. See the tasselled evening bag?
Style Notes: You'll notice throughout this gallery that Erika often uses white shoes to punctuate her looks. They work well again here, peeking out from underneath a tailored suit.
Style Notes: You can nod to bohemian and still look office-appropriate. See those hippy sleeves set against tailoring (and, of course, Erika is part of the Chloé C bag club).
Related: Cult Buys Aren't Just for One Season—Here's How to Wear Them Again and Again
Style Notes: Erika's favourite outfit was the pink jumpsuit, but this was mine: a romantic nod to the prairie-dress trend made city-ready with a blazer, ankle boots and Paco Rabanne's signature metal link bag.
Style Notes: Erika tells me that she pre-plans her outfits each day, which gives the green light to all of us to jot down and copy this entire casual-cool look in the future.
Style Notes: Who knew a green mock-croc bag and white slouchy boots could be such versatile accessories? Erika proves you don't have to invest in boring staples.
Style Notes: Another easy-to-throw-on jumpsuit, this time courtesy of Parisian boutique the Frankie Shop. This all-in-one was a cult item of fashion month, but Erika wore hers in an unexpected way with embellished platform heels.
Style Notes: Looking for a new way to wow in the office? Then this is it: printed trousers, a loose-fit blazer, tonal sweater and tan crossbody bag (this nice little one is from Burberry).
Style Notes: How to smarten up a cosy jumper in one easy move? Add white trousers.
Style Notes: This split-front pant style has already been championed by Victoria Beckham. Erika gives the cut a sportier finish with a padded bomber jacket.
Style Notes: Every wardrobe deserves a decent trench coat, a statement pair of sunglasses and some classic black high heels. They work harmoniously together here.
SHOP ERIKA'S LOOK
Related: The 20 High-Street Buys Our Editors Are Willing to Fight Over
Next up, the Italian-girl capsule wardrobe we've noticed.
Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.
-
4 Anti-Trend Outfits I Spot Every Time I'm in Europe
Classic looks that are always in style.
By Natalie Cantell
-
3 Non-Holiday Ways to Wear Velvet This Winter
You're welcome.
By Eliza Huber
-
Hailey Bieber Just Used the TikTok Styling Hack That Will Actually Go the Distance
I'm going to use it this weekend.
By Nikki Chwatt
-
After 15 Years as a Fashion Writer, I Know These Free Style Tweaks Will Make a Big Impact
How to give your wardrobe a new lease on life.
By Emma Spedding
-
4 Dated Sweater Trends I'm Purging From My Small NYC Closet by the Year's End
And the chic knitwear I'm making room for.
By Natalie Cantell
-
Law Roach's World: His New Book, Bag of Choice, and What He Grabs on a Target Run
"[Styling] has made my world so much bigger."
By Jasmine Fox-Suliaman
-
I'm in My 20s—Here Are 6 Style Lessons I Learned to Look More Polished and Grown-Up
Sophisticated styling 101.
By Nikki Chwatt
-
8 Copenhagen Street Style Trends I Plan to Replicate in New York
Pared back yet never boring.
By Nikki Chwatt