Have you ever felt overwhelmed by the sheer volume of engagement ring options? Us too. And if you're curious what people are actually buying right now, we have an answer. Bloomberg tapped experts to share their findings of what millennials, in particular, are looking for, and the answer might surprise you (or not): They're nixing mass-market brands in favor of vintage and custom rings.
"We're seeing millennials want something that no one else has," Casey Sullivan, co-founder of jewelry e-consigner Gleem & Co, told Bloomberg. "They want something different that they identify with."
Bloomberg also tapped Kieron Hodgson, an analyst at Panmure Gordon & Co., who told the website why conventional diamonds are being replaced by vintage or custom versions. "The generation that doesn't want to show up to a party wearing the same dress as anyone else also wants to put on a different ring," he explained. Are you in the same boat?
Head over to Bloomberg to learn about the rest of the fascinating findings, and scroll down to shop our favorite vintage-inspired engagement rings.