5 Cool Emerging Trends I Found at H&M, Zara, and Mango
I love a niche shopping find, but there's also a specific satisfaction in being able to walk into any store and find the exact trend you're looking for. Most trends are first born on the runways or exhibited on Instagram for the world to see, so it usually takes some time before they eventually trickle down to the mass retail set. But to my surprise, a few of my go-to shops are already hot on some emerging trends currently making waves.
The trends in question? Flared pants and funky geometric patterns are two of the bubbling styles slowly gaining momentum. And in terms of the colors of the season, the brighter and more vivid, the better. Before I give it all away, keep scrolling to see the full list along with my personal shopping recommendations for each trend.
Flared Pants
What's old is new again, so bring out your best '70s-inspired bell-bottoms and coordinate away. Patterned flares are particularly popular on Instagram, but I get pink patterned pants may not be everyone's cup of tea, so I've gathered some chic neutral options for you too.
Shop the trend:
Groovy Geometric Pants
In my S/S 22 pattern trend recap, I pointed out that geometric prints were due for a moment, and it's finally here. There's really no way to be subtle with this, but we all love a statement.
Shop the trend:
Romantic Cardigans
I would never consider a cardigan date-night attire, but I seriously wore one for a fancy night on the town last week. Inspired byJacquemus's latest runway collection, the sweater is tinier, cooler, and more seductive than ever. Wear it with loose pants or a column skirt for added drama.
Shop the trend:
Knit Maxi Dresses
Good news if you can't stand wearing tights—maxi-length knit dresses (basically floor-length) are here to save the day. Finally, you don't have to choose between being warm and looking cute.
Shop the trend:
Saturated Colors
Color—of all saturated varieties—is officially supplanting neutrals this season. Think bold, audacious hues worn color-blocked to your heart's content.
Shop the trend:
Next up: So Yeah, I've Found the Trick That Makes Any Outfit Look Cool
Indya Brown is a fashion editor, stylist, and writer living in Los Angeles. While going to school at Columbia University in New York City, she got her feet wet in the fashion industry interning at Elle magazine, Harper's Bazaar, and New York magazine's The Cut. After graduating in 2016, she joined The Cut as a fashion assistant, eventually working her way up to fashion editor. There, she worked on a multitude of projects, including styling inbook feature stories for New York magazine's print issue, writing and pitching market stories for The Cut, and serving as fashion lead for The Cut's branded content. While New York has been her home for over 10 years, she moved to Los Angeles in the midst of the pandemic in 2020 for a new chapter. Now she is a fashion market editor for Who What Wear, focusing on emerging designers, rising trends on and off the internet, interior design, and BIPOC creatives and brands. Aside from her duties as a fashion market editor, Brown is also a freelance stylist and writer, working on national print and video commercial campaigns for Sephora, The Independent, and Cadillac. Her bylines also include Harper's Bazaar, Vox, and The New York Times. But once the computer goes down and the emails turn off, she's likely eating her way through Koreatown, hunting down vintage furniture, scoping out new outrageous nail designs to try, or taking a hot cycling class.
-
31 Finds From Abercrombie That Give "I Shop at The Row" Energy
When did the brand get so chic?
By Nikki Chwatt
-
Everything We Tried and Loved From Laura Harrier's Reformation Collab
Plus, listen to Harrier on the Who What Wear Podcast.
By Eliza Huber
-
Trust Me—These 10 Zara Items Will Go Viral and Sell Out by August 1
My predictions are never wrong.
By Eliza Huber
-
These 30 Chic Pieces From the Nordstrom Anniversary Sale Make Any Outfit Instantly Look Expensive
Luxe vibes right this way.
By Jennifer Camp Forbes
-
If a Stylish Italian Woman Shopped the Nordstrom Anniversary Sale, These 30 Chic Pieces Would Catch Her Eye
These are bound to sell out.
By Jennifer Camp Forbes
-
Fashion PSA: The Chicest Cashmere Sale Is Happening at J.Crew Right Now
Drop everything.
By Jennifer Camp Forbes
-
The 33 Best Under-$1K Designer Finds From Mytheresa, Net-a-Porter, and Saks
Stunning options abound.
By Allyson Payer
-
I Tried On 30+ of Nordstrom's Anniversary Sale Items—These 17 Were the Winners
Haul incoming.
By Nikki Chwatt