One of Our All-Time Favourite Beauty Brands Just Announced an Unreal Sale


(Image credit: Elemis)

If we’re being honest, with there being so much choice these days, there aren’t many beauty brands we go back to time and time again. Elemis, however, is one of them. Most of the Who What Wear team, whether beauty obsessed or not, had a favourite hero product from 30 year old brand when posed the question on our slack channels. Whether it’s the Pro Collagen Cleansing Balm, or award-winning Marine Cream, divinely smelling Frangipani Body Oil or, well, the whole Superfood range, Elemis products have a widespread cult following like no other. 

Why, you ask? We’re going to hedge our bets and say it’s because they actually work. Effective and luxurious, every bathroom cabinet of lotions and potions can benefit from a little Elemis, no matter your age or skin type. So, forgive us for getting all excited about their recent Cyber Week Spectacular sales announcement. 

This Black Friday there’s 35% off their core hero products on site. We told you it was exciting.They’re also throwing in a free 5 piece-gift worth up to £98 with every purchase of £100 or more after discount. 

So, whether, like us, you’re a loyal fan looking to replace and stock up, or an Elemis virgin looking for the perfect opportunity to try some out, keep scrolling to shop some of our favourite products below, from bestsellers to lesser-known skin saviours. You can thank us later. 


(Image credit: Elemis)

Shop Our Favourite Elemis Products:

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.