As fashion editors, we tend to be pretty savvy shoppers. We see a lot of brands and styles come across our desks and through our inboxes, so we become increasingly more selective with our purchases as time goes on. Something really has to stand out as being particularly special or versatile to get us to hit the “purchase” button. So you know when we do, it’s a safe bet that the item is worthwhile.
Always curious about others shopping habits, I asked the WWW editorial team which pieces they’ve purchased recently that they haven’t been able to stop wearing. I noticed a pattern with our team in that almost all of their favorite purchases came from the same few retailers—and I totally understand why. These are the retailers you can count on for quality products at great price points, and they always have a large selection. From the sneakers we run around fashion week in to the jeans we basically live in, below, each editor shares their best recent purchases and what makes each one such a standout item.
Kat Collings, Editor in Chief
“This bra has officially been adopted into my weekly rotation of favorite bras. It is slightly more padded than I usually like, but I often go for cups that are barely lined. It's just lined enough to stop nipples from making themselves known, and there are definitely some situations where that's preferred. It does have the support of an underwire, so that inherently makes it a little less comfortable than bras without a wire, but I still found it to be very comfortable. The best part to me is the shape and how seamless it looks under a white T-shirt. It molded to my shape completely so I didn't have any gapping, which is something I'm no stranger to in bras. It's definitely now one of my go-to nude bras."
"I love the way a good pair of sunglasses can transform an outfit, and these Le Spec frames do just that. I find they make anything I wear them with feel forward and directional—so much so that I even wore them during fashion week."
"I might be late to the game, but I recently started wearing the classic Vans checkerboard sneakers. TBH, they're now one of the only shoes I wear because they're comfortable and make any outfit feel cooler and more laid-back. Plus, they're only $50—score."
"I just picked up this ribbed sweater from Reformation and love how it subtly contours your frame. The scoop neck is a silhouette I'm really leaning into this season, and it's the perfect shape to pair with fall's chunky-necklace trend."
"I will always love my white Superga sneakers and repurchasing them every time I wear through them. They've never given me blisters and are easy to wear with everything. Plus, I wear size 9.5, and they don't make my feet look big like some sneakers do! I even wore them to fashion week earlier this year."
"While a long-sleeve black top can seem pretty basic, Reformation’s formfitting crew-neck has been my go-to when I need something chic and easy to wear for casual L.A. drinks and dinners. I pair it with high-waisted jeans, strappy sandals, and a gold collar necklace for an effortless evening look."
"Can you tell I have a thing for '90s-inspired staples? I pretty much live in this relaxed pair of jeans, styling them alongside structured blazers for the office or tucking in a bodysuit for the weekend."