As fashion editors, we tend to be pretty savvy shoppers. We see a lot of brands and styles come across our desks and through our inboxes, so we become increasingly more selective with our purchases as time goes on. Something really has to stand out as being particularly special or versatile to get us to hit the “purchase” button. So you know when we do, it’s a safe bet that the item is worthwhile.
Always curious about others shopping habits, I asked the WWW editorial team which pieces they’ve purchased recently that they haven’t been able to stop wearing. I noticed a pattern with our team in that almost all of their favorite purchases came from the same few retailers—and I totally understand why. These are the retailers you can count on for quality products at great price points, and they always have a large selection. From the sneakers we run around fashion week in to the jeans we basically live in, below, each editor shares their best recent purchases and what makes each one such a standout item.
Kat Collings, Editor in Chief
“This bra has officially been adopted into my weekly rotation of favorite bras. It is slightly more padded than I usually like, but I often go for cups that are barely lined. It's just lined enough to stop nipples from making themselves known, and there are definitely some situations where that's preferred. It does have the support of an underwire, so that inherently makes it a little less comfortable than bras without a wire, but I still found it to be very comfortable. The best part to me is the shape and how seamless it looks under a white T-shirt. It molded to my shape completely so I didn't have any gapping, which is something I'm no stranger to in bras. It's definitely now one of my go-to nude bras."
"I've very much jumped on the cardigan bandwagon this year, and this Song of Style version is by far my favorite. The pearl buttons are subtle, but make it stand out from the pack."
"I love the way a good pair of sunglasses can transform an outfit, and these Le Spec frames do just that. I find they make anything I wear them with feel forward and directional—so much so that I even wore them during fashion week."
Allyson Payer, Editor
"These are the perfect simple white sneakers. I imagine I'll wear them for life because if it ain't broke, why fix it?"
"I have tons of blue and black jeans, but I made the wise decision to shake things up this year and buy this cream pair. My decision has paid off based on how often I wear them."
Bobby Schuessler, Market Editor
"I might be late to the game, but I recently started wearing the classic Vans checkerboard sneakers. TBH, they're now one of the only shoes I wear because they're comfortable and make any outfit feel cooler and more laid-back. Plus, they're only $50—score."
"I've been stocking up on Anine Bing's graphic sweatshirts. They're super soft, and I love the lived-in feel."
Kristen Nichols, Managing Editor
"I just picked up this ribbed sweater from Reformation and love how it subtly contours your frame. The scoop neck is a silhouette I'm really leaning into this season, and it's the perfect shape to pair with fall's chunky-necklace trend."
Erin Fitzpatrick, Senior News Editor
"I will always love my white Superga sneakers and repurchasing them every time I wear through them. They've never given me blisters and are easy to wear with everything. Plus, I wear size 9.5, and they don't make my feet look big like some sneakers do! I even wore them to fashion week earlier this year."
"I love this $60 Splendid turtleneck because it's warm and cozy yet still thin enough to layer under coats and jackets."
Judith Jones, Market Editor
"While a long-sleeve black top can seem pretty basic, Reformation’s formfitting crew-neck has been my go-to when I need something chic and easy to wear for casual L.A. drinks and dinners. I pair it with high-waisted jeans, strappy sandals, and a gold collar necklace for an effortless evening look."
Anna LaPlaca, Assistant Editor
"I added these It boots to my wardrobe last winter, and I've never looked back. They're one of the comfiest shoes I own, and they make me look much cooler than I really am, which I'm always down for."
"Can you tell I have a thing for '90s-inspired staples? I pretty much live in this relaxed pair of jeans, styling them alongside structured blazers for the office or tucking in a bodysuit for the weekend."