I Asked My Colleagues What I Should Buy With £100—Here's What They Suggested
Working as a fashion editor has its advantages. Day in and day out, we meticulously examine collections and scour the internet in search of noteworthy items that we can't wait to share with you. If you're a regular Who What Wear UK reader, you're already aware that we strive to feature a diverse range of prices and brands. This includes popular selections from the high street that have captivated our fellow fashion editors and influencers, investment-worthy purchases that truly justify your hard-earned cash, and hidden gems from independent brands that deserve recognition.
It's through our combined years spent exploring the shopping space that we're able to determine what's going to work hard in a wardrobe and what's going to end up simply taking up space. Given the current landscape, where everyone's budgets are carefully considered, we need to be more thorough than ever, not just in finding pieces we think will be of value to you, but in being more discerning about the items we actually want to buy for ourselves, too. As such, our on-site edits have become tighter—and so have our personal shopping wish lists.
So, as we embark on the autumn season (and I look to treat myself with some of my payday earnings), I decided to ask our in-house style experts to narrow down their wish lists to just a couple of items that they have their eye on right now, with the caveat that each item has to be £100 or under. Interest piqued? Scroll on to see our editors' respective affordable shopping picks. Enjoy!
Hannah Almassi, Editor-in-Chief
Shop Hannah's Picks:
"I've been searching for the perfect denim shirt so I can do a clean double denim look for autumn, and I think I just found it! This one is just the right shade of blue and totally unfussy in its finish which is precisely what I was after.”
"As a big fan of the knitted co-ord, this expensive-looking H&M turtleneck-and-skirt combination is really speaking to me. Excellent with some dark-brown knee boots.”
"Flat shoes never really get my pulse racing, but these simple, comfy-looking ballet pumps from Massimo Dutti could be changing my outlook.”
Remy Farrell, Shopping Editor
Shop Remy's Picks:
"It's simple, but effective. This knit dress with a waist belt and knee-high boot is the kind of expensive-looking outfit that gives the impression that you spent ages getting ready (even if it took five minutes). Perfect under a trench or heavy wool coat.”
"If you haven't been on TikTok lately, you'll have missed the social media frenzy around the Melie Bianco bag from Anthropologie. We've been obsessed with this bag since it first landed, and every time there is a new size or colour way, it goes straight to the top of my wishlist. Next up, the hot red mini.”
"Autumn is steadily becoming my favourite season, largely due to luxurious pieces like this wool knit. Sure, summer has pretty dresses and sunbathing, but you won't get cosier, or chicer, than this cute jumper tucked into a wide-leg trouser. It's the kind of transitional layer that you'll be wearing into next spring too.”
Rebecca Rhys-Evans, Branded Content Editor
Shop Rebecca's Picks:
"Anyone who knows me will tell you I have a penchant for anything Western. Cowboy boots, fringe suede jackets? Yes please. The denim shirt is another trending item that loosely fits into this category, which is probably why I love it so much. But to much surprise, I won't be styling it with a cowboy hat and/or chaps—instead I'll be doing the unthinkable and donning double denim by wearing them with jeans. Join me if you dare!”
"I've always been all about black leather (with footwear, accessories etc.), but this season I can't get enough of dark earthy tones like chocolate brown and olive green. The shape of this shoulder bag is so timeless.”
Poppy Nash, Managing Editor
Shop Poppy's Picks:
"The wide sleeves of this Zara knit make it look so much more expensive than it is. It is 99% wool too, which means it should be really warm and perfect for when the winter chill sets in.”
"I've recently seen Arket's CLOUD jeans all over my Instagram, and am now desperate to try a pair. I'm hoping I'll love the fit and invest in the white, which I'll wear with cosy knitwear and trainers, and the black, which I'll dress up with heels and a blazer.”
"How pretty is this white blouse?! I struggle with autumn/winter dressing and so end up relying on nice tops, jeans and heeled boots in the colder months. This is one I know I will get great wear out of; I just love the sleeves and statement collar!”
Joy Ejaria, Social Media Editor
Shop Joy's Picks:
"No matter the season, I’ll always be seen wearing a pair of wide-leg trousers. I find them very versatile—I can dress up with heels or down with trendy trainers and will always look elevated. I recently got the viral Uniqlo pair in a longer length 10/10 I would recommend. I can’t wait to get the other colours.”
"We’re officially in closed-toe shoe season and my Birkenstock clogs are the only shoe I’ve been reaching for. The taupe suede is super popular and great to style but I think the black leather is much more practical so as soon as payday comes by, I’ll be getting a pair.”
This story was published at an earlier time and has since been updated.
Next Up: The 9 Most Expensive-Looking Pieces on the High Street This Week
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others. Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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