I Asked My Colleagues What I Should Buy With £100—Here's What They Suggested

Working as a fashion editor has its advantages. Day in and day out, we meticulously examine collections and scour the internet in search of noteworthy items that we can't wait to share with you. If you're a regular Who What Wear UK reader, you're already aware that we strive to feature a diverse range of prices and brands. This includes popular selections from the high street that have captivated our fellow fashion editors and influencers, investment-worthy purchases that truly justify your hard-earned cash, and hidden gems from independent brands that deserve recognition.

It's through our combined years spent exploring the shopping space that we're able to determine what's going to work hard in a wardrobe and what's going to end up simply taking up space. Given the current landscape, where everyone's budgets are carefully considered, we need to be more thorough than ever, not just in finding pieces we think will be of value to you, but in being more discerning about the items we actually want to buy for ourselves, too. As such, our on-site edits have become tighter—and so have our personal shopping wish lists. 

So, as we embark on the autumn season (and I look to treat myself with some of my payday earnings), I decided to ask our in-house style experts to narrow down their wish lists to just a couple of items that they have their eye on right now, with the caveat that each item has to be £100 or under. Interest piqued? Scroll on to see our editors' respective affordable shopping picks. Enjoy!

Hannah Almassi, Editor-in-Chief

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(Image credit: @hannahalmassi)

Shop Hannah's Picks:

Remy Farrell, Shopping Editor

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(Image credit: @remyfarrell)

Shop Remy's Picks:

Rebecca Rhys-Evans, Branded Content Editor

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(Image credit: @rebeccarhysevans)

Shop Rebecca's Picks:

Poppy Nash, Managing Editor

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(Image credit: @poppynash)

Shop Poppy's Picks:

Joy Ejaria, Social Media Editor

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(Image credit: @joy.ejaria)

Shop Joy's Picks:

This story was published at an earlier time and has since been updated.

Next Up: The 9 Most Expensive-Looking Pieces on the High Street This Week

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others. Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.