I Found 29 Things at H&M You Can Wear for Halloween


Like all vampire puns and most events requiring a dress code, Halloween tends to either be met with high levels of enthusiasm or a reluctant sigh. While participation is—in theory—voluntary, it should be noted that sometimes one is not allowed to partake in the eating of delicious Halloween treats unless one gets involved with the fancy dress festivities. If you are both costume-averse yet candy-appreciative like me, this is a predicament. 

Fortunately, it's 2018, which means that from the comfort of our desks/beds/subway rides, we can take a brief diversion from scrolling through H&M's new outerwear and find an easy answer to any costume dilemma for under $40. Whether you decide to commit to a onesie, finally treat yourself to a Buffy tee, or just snag a few low-key spooky accessories to gain access to the Halloween-themed bagels at your office, H&M has you covered.

Natalie Cantell
Executive Director, Brand Studio

Natalie leads the style direction for the all content we create in partnership with our friends at various brands plus the legendary team of editors who work on those shoots and stories. She loves collaborating and storytelling, so it's a really fun role for her. It's also the first full-time job she's ever had⁠! She started out in her career as a very mediocre model who agreed to her first styling job to impress a photographer she had a crush on, which led her down a happy path of contributing to Vogue Australia and working as a stylist, fashion writer, and creative director for all sorts of brands and titles. She has a bachelor of communications, but most of her career opportunities came up thanks to some fleeting and accidental street style moments. She's been at Who What Wear for three and a half years and still loves to work as a freelance consultant with brands and designers to shoot their campaigns in NYC. She's originally from New Zealand, and Bondi Beach is her second home, but like just about every other 20-something, she fell in love with New York at some point. She lives in Williamsburg with her fiancé and their weird little dog, Ruby. If you ever need reccies for feel-good fashion, legit coffee spots, politics podcasts, or non-intimidating yoga studios, she's very much your girl.