If You're Into Slogan Tees, You Need to Remember This Gmail Address

Everyone from Zara to Mango has tapped into the embroidered slogan T-shirts trend recently, but the tees that are getting the most attention this summer are by an Egyptian student selling her designers from a Gmail address. But this isn't your average student side project, as even Vogue has praised Dana Frid's floral tees and sweatshirts. There's something nostalgic about her muted pastels covered in intricate floral embroidery, but this is then contrasted with cheeky designer slogans and references, such as "Pray for Prada" and "Keep the snakes away unless they Gucci." "I listen to a lot of R&B and rap songs," Frid explained to Vogue. "Their lyrics always mention luxury brand names, and that's what initially inspired the slogans." It's certainly a recipe for Instagram success, so it's not surprising that she has already amassed 25k followers.
The Cairo student might be running her fashion empire from an email address and Tumblr account while she finishes her business and political science degree, but she plans to move to Paris to expand her designs. If you're hoping to place an order, the magic email address is danaelshafiee@gmail.com. Scroll below to see some of our favourite Dana Frid T-shirts.
The "Pray for Prada" sweatshirt is a Who What Wear favourite.
We love the nod to Gucci with Alessandro Michele's snake motif.
A moto to live by.
The flowers look straight out of an English country garden.
Next up, shop our guide to the best T-shirt brands, because finding the perfect white tee can be tricky.

Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.
-
There Are Over 500 Tops and Jeans at Zara, But Only These 32 Chic Picks Need Your Attention
I'll bet they'll sell out before July's over.
-
I'm Swapping Out My Crewneck Tees for These 7 Rich-Looking Neckline Silhouettes
Ultra-cool and ultra-chic.
-
31 Zara Summer Standouts Fashion People Are Swooning Over
Shop them before they sell out.
-
It's Officially a Butter-Yellow Summer—27 of the Chicest Finds at Zara, Nordstrom, and J.Crew
Fashion people love this color trend.
-
My Sellout Senses Are Tingling: This New Designer-Passing Zara Top Will Be the First to Go
I give it one week.
-
The Pretty Summer Shirt Trend Fashion People Are Wearing With Jeans Is on the Brink of Selling Out Everywhere
Yes, it's that good.
-
Zara's Linen Collection Is Top-Notch—27 Pieces That Have My Attention
The pants alone are worth checking out.
-
Every Cool NYC Girl Will Wear This Pretty Shirt Trend With Jeans and Flats in April
It's a 10 out of 10.