I have a confession to make: Until recently, I wasn’t really a big Amazon-clothing shopper. Of course, I order things on Prime left and right, but it wasn’t until this year that I discovered the treasure trove that is Amazon Fashion. And holy wow, I had no idea what I was missing. Between the brands I shop all the time (Levi’s! Madewell!) and Amazon-exclusive labels that are new to me, the super-site seemingly haseverything, and I’m thrilled to finally join the party. (Better late than never, right?)
So whether you’re a newbie like me or you’ve been privy to Amazon's treasure trove of fashion finds for years, you’ll be happy to know I already scoured the site to share some of the best clothes, shoes, and accessories the retailer has to offer at this very moment. Behold the pieces I’m adding to my cart (and highly recommend you do too before they sell out).
(Image credit: @symphonyofsilk)
English Factory
Striped Knit Zip Pullover
Wearing stripes is basically my entire personality, so this cotton half-zip is definitely going in my sweater rotation.
The Drop
Classic Belted Jacket
This dreamy wrap coat screams "Nancy Meyers main character energy.” Don’t let it down!
Madewell
Recycled Cotton Cuffed Beanie
I was today years old when I found out Madewell is available on Amazon. And just in time for beanie season, too.
Hibluco
Long Sleeve Button Down Checked Shacket
I’m fully in on the shacket trend (Amazon has tons of cute options), and this midi version feels fresh and laid-back.
The Drop
Constance Rib Button Down Sweater
Cardigans-as-tops is one of my favorite underutilized styling tricks, so I love that this sweater was basically designed with that in mind.
(Image credit: @badgalrara_)
Minkpink
Nador Flounce Satin Slip Skirt
I love how this slinky skirt can be dressed up (with a cami and heels) or down (with a slouchy sweater and Chelsea boots) depending on your mood.
Verdusa
Polo Collar Colorblock Long Sleeve Sweatshirt
I’ve been living in oversize rugby shirts lately and can’t wait to add this sporty style to my collection.
JW Pei
Vegan Leather Crocodile Purse
It-bag alert: this cutie ’90s-inspired shoulder bag from the internet’s favorite handbag brand. Plus, it’s made with vegan leather!
Goodthreads
Mid-Gauge Stretch Funnel Neck Sweater
I love a turtleneck moment and can see myself wearing this tunic-length top long and loose or half-tucked into baggy jeans.
Levi's
Megan Sherpa Moto Jacket
I'm obsessed with all things Levi’s (who isn’t?), and this sherpa moto jacket is calling my name this season.
(Image credit: The Style Stalker/Szymon Brzóska )
Franco Sarto
Balin Loafer
These cute shoes combine two of the season’s biggest trends, loafers and lug soles, flawlessly.
Mangopop
Long Sleeve Glitter Sheer Mesh Top
Wouldn’t this sheer, sparkly top be cute for New Year’s Eve? Just saying…
Babeyond
1920s Flapper Handbag
Speaking of NYE: I might be needing this beaded bag, which would be great for winter weddings as well.
Gorjana
Parker Paperclip Link Chain Necklace
I’m all about delicate gold jewelry with a twist, so this 18-karat-gold-plated Gorjana necklace instantly won me over.
(Image credit: @aimeesong)
R.Vivimos
Ruffled Long Dresses
This romantic nap-dress-adjacent style could easily go from the farmers market to cocktails and comes in tons of pretty colors.
Merokeety
Ribbed Long Sleeve Sweater Dress
The sweaterdress is timeless, and the body-con fit feels very right now.
Amazon Essentials
Midweight Water Resistant Cocoon Puffer Coat
I’ve been looking for a new puffer and love the length of this style as well as the sleek charcoal color. (Although, it comes in three others, including a fun bright pink.)
Steve Madden
Handles Knee High Boot
Amazon has a dizzying array of boots, including these under-$200 leather knee-high boots from Steve Madden.
(Image credit: @thevicstyles)
The Drop
Blake Long Blazer
Slightly oversize and still professional enough for the office, this might be the ultimate black blazer.
Ugg
Fluff Yeah Slide Slipper
No one told me Ugg’s best-selling slippers are available on Amazon (in about a million colors, no less), but I’m a good friend, so I’m passing along the memo.
Alo Yoga
High Waist Alosoft Lounge Leggings
Alo makes some of my all-time favorite athleisure pieces, so I’m thrilled to know they’re on Amazon. These leggings are super soft and comfy enough for hanging out but still supportive enough for a yoga class.
Champion
Ameritage Dad Adjustable Cap
Who needs dry shampoo when you have hats like this Champion-logo cap, which comes in a slew of colors and styles.
(Image credit: @samantheah)
New Balance
990 V5 Sneaker
I can’t go, oh, 10 seconds without seeing someone super stylish wearing these sneaks on my IG feed. Of course, they’re avail on Amazon.
Amazon Essentials
Sherpa Neck Full-Zip Jacket
More often than not, I end up throwing on a fleece for coffee runs, dog walks, etc., This one looks so cozy, and the pop of neon on this style is so fun and unexpected.
Lindy Segal is a freelance writer, editor, and content strategist based in New York City. She's been in editorial for over eight years as a social media manager and writer covering beauty, fashion, and lifestyle at Glamour and People. These days, in addition to Who What Wear, you can see her byline at places like Harper's Bazaar, Cosmopolitan, Ipsy, and WeWork. Both a skincare obsessive and a minimalist, she keeps her routine short, sweet, and effective—and she doesn't go a day without sunscreen. She's also deeply passionate about sustainability, and she strives to recommend products she truly believes are worth the investment.