I'm New to Buying Clothes on Amazon, But Wait, There's So Much Cute Stuff
I have a confession to make: Until recently, I wasn’t really a big Amazon-clothing shopper. Of course, I order things on Prime left and right, but it wasn’t until this year that I discovered the treasure trove that is Amazon Fashion. And holy wow, I had no idea what I was missing. Between the brands I shop all the time (Levi’s! Madewell!) and Amazon-exclusive labels that are new to me, the super-site seemingly has everything, and I’m thrilled to finally join the party. (Better late than never, right?)
So whether you’re a newbie like me or you’ve been privy to Amazon's treasure trove of fashion finds for years, you’ll be happy to know I already scoured the site to share some of the best clothes, shoes, and accessories the retailer has to offer at this very moment. Behold the pieces I’m adding to my cart (and highly recommend you do too before they sell out).
Wearing stripes is basically my entire personality, so this cotton half-zip is definitely going in my sweater rotation.
This dreamy wrap coat screams "Nancy Meyers main character energy.” Don’t let it down!
I was today years old when I found out Madewell is available on Amazon. And just in time for beanie season, too.
I’m fully in on the shacket trend (Amazon has tons of cute options), and this midi version feels fresh and laid-back.
Cardigans-as-tops is one of my favorite underutilized styling tricks, so I love that this sweater was basically designed with that in mind.
I love how this slinky skirt can be dressed up (with a cami and heels) or down (with a slouchy sweater and Chelsea boots) depending on your mood.
I’ve been living in oversize rugby shirts lately and can’t wait to add this sporty style to my collection.
It-bag alert: this cutie ’90s-inspired shoulder bag from the internet’s favorite handbag brand. Plus, it’s made with vegan leather!
I love a turtleneck moment and can see myself wearing this tunic-length top long and loose or half-tucked into baggy jeans.
I'm obsessed with all things Levi’s (who isn’t?), and this sherpa moto jacket is calling my name this season.
These cute shoes combine two of the season’s biggest trends, loafers and lug soles, flawlessly.
Wouldn’t this sheer, sparkly top be cute for New Year’s Eve? Just saying…
Speaking of NYE: I might be needing this beaded bag, which would be great for winter weddings as well.
I’m all about delicate gold jewelry with a twist, so this 18-karat-gold-plated Gorjana necklace instantly won me over.
This romantic nap-dress-adjacent style could easily go from the farmers market to cocktails and comes in tons of pretty colors.
The sweaterdress is timeless, and the body-con fit feels very right now.
I’ve been looking for a new puffer and love the length of this style as well as the sleek charcoal color. (Although, it comes in three others, including a fun bright pink.)
Amazon has a dizzying array of boots, including these under-$200 leather knee-high boots from Steve Madden.
Slightly oversize and still professional enough for the office, this might be the ultimate black blazer.
No one told me Ugg’s best-selling slippers are available on Amazon (in about a million colors, no less), but I’m a good friend, so I’m passing along the memo.
Alo makes some of my all-time favorite athleisure pieces, so I’m thrilled to know they’re on Amazon. These leggings are super soft and comfy enough for hanging out but still supportive enough for a yoga class.
Who needs dry shampoo when you have hats like this Champion-logo cap, which comes in a slew of colors and styles.
I can’t go, oh, 10 seconds without seeing someone super stylish wearing these sneaks on my IG feed. Of course, they’re avail on Amazon.
More often than not, I end up throwing on a fleece for coffee runs, dog walks, etc., This one looks so cozy, and the pop of neon on this style is so fun and unexpected.
Up Next: I Tried the Most Popular Dresses on Amazon, and These Are the Ones I Would Buy
Lindy Segal is a freelance writer, editor, and content strategist based in New York City. She's originally from Atlanta, but she's sorry to report she doesn't have an accent. However, she does still have her taste for carbohydrates, love of losing sports teams, and fear of driving during rush hour. She's been in editorial for over eight years as a social media manager and writer covering beauty, fashion, and lifestyle at Glamour and People. Most recently, she was the women's editor at Express. These days, in addition to Who What Wear, you can see her byline at places like Harper's Bazaar, Cosmopolitan, Ipsy, and WeWork. Both a skincare obsessive and a minimalist, she keeps her routine short, sweet, and effective—and she doesn't go a day without sunscreen. She's also deeply passionate about sustainability, and she strives to recommend products she truly believes are worth the investment. When she's not writing about the best and brightest beauty finds, she can usually be found hunting for vintage and secondhand treasures, attempting to find zen at a yoga class, bingeing Bon Appétit YouTube videos, or napping under her weighted blanket.
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