I'm New to Buying Clothes on Amazon, But Wait, There's So Much Cute Stuff
I have a confession to make: Until recently, I wasn’t really a big Amazon-clothing shopper. Of course, I order things on Prime left and right, but it wasn’t until this year that I discovered the treasure trove that is Amazon Fashion. And holy wow, I had no idea what I was missing. Between the brands I shop all the time (Levi’s! Madewell!) and Amazon-exclusive labels that are new to me, the super-site seemingly has everything, and I’m thrilled to finally join the party. (Better late than never, right?)
So whether you’re a newbie like me or you’ve been privy to Amazon's treasure trove of fashion finds for years, you’ll be happy to know I already scoured the site to share some of the best clothes, shoes, and accessories the retailer has to offer at this very moment. Behold the pieces I’m adding to my cart (and highly recommend you do too before they sell out).
Up Next: I Tried the Most Popular Dresses on Amazon, and These Are the Ones I Would Buy
Lindy Segal is a freelance writer, editor, and content strategist based in New York City. She's been in editorial for over eight years as a social media manager and writer covering beauty, fashion, and lifestyle at Glamour and People. These days, in addition to Who What Wear, you can see her byline at places like Harper's Bazaar, Cosmopolitan, Ipsy, and WeWork. Both a skincare obsessive and a minimalist, she keeps her routine short, sweet, and effective—and she doesn't go a day without sunscreen. She's also deeply passionate about sustainability, and she strives to recommend products she truly believes are worth the investment.
-
It's Now or Never—54 Last-Minute Amazon Prime Day Deals You'll Regret Skipping
Elevated basics, celeb dupes, luxe-like styles, and more on sale.
-
If You Have Amazon Prime Day FOMO, See What Our Fashion Editors Actually Bought This Year
The sale ends today.
-
Last Call: These 5 Amazon Prime Deals Are The Best of The Best
It's your last chance to get these amazing styles for less.
-
Just so You Know, *This* Is the Denim Trend New Yorkers Wear With Loafers (Sorry, Skinny Jeans)
And they're on sale right now on Amazon.
-
If You're Anti-Heels, Stand Up: 21 Stunning Flat Shoes and Sneakers on Sale for Amazon Prime Day 2025
Refresh your shoe closet for les
-
I Shop for a Living—These 30 Elevated Fashion, Beauty, and Home Décor Picks From the Amazon Prime Day Sale Have My Attention
Chic, practical, and affordable.
-
I Spoke With Sofia Richie Grainge About Her New Amazon Line—These 23 Children's Items Are So Cute
If you're looking for chic baby clothes.
-
I'm a Gen Z Shopping Editor—These Are the Coolest Pieces on Reformation, Revolve, and Shopbop RN
They're giving NYC It girl.