WWW Moms is where you’ll find all our current favorite shopping picks for parents and kids, personally curated by editors, staffers, and friends of Who What Wear with little ones in their lives.
Prior to becoming a new mom roughly 10 months ago, I always knew there would be a lot to get used to. Lack of sleep, a changing body, and a major new responsibility to juggle—just to name a few. One thing I thought I'd for sure have down, however, was the whole shopping thing. I mean, how hard could it be to buy little tiny clothes for your little tiny baby? Spoiler alert: pretty hard.
Sure, there's a bit of overlap between stores for me and for my son such as Zara, Nordstrom, H&M, etc., but in addition to learning about a whole new subset of e-tailers and brands, there's also sizing, comfort, practicality, and the act of styling a mini human to look cute to wrap my head around! Ten months in, I know I have so much more to learn and figure out, but I can confidently say that I do feel like I'm finally starting to get it. I even have recommendations to share! With that said, to see some of the baby boy finds I'm loving right now (many of which I already own), just keep scrolling.