10 Cult Fashion Brands I Never Knew You Could Find at THE OUTNET

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If you consider yourself a fashion fan, I would guess that you've heard of THE OUTNET, the Net-a-Porter group's indisputably chic contribution to the discount clothing market. Most fashion editors I know have at least one story about a particular bargainous designer buy that they tracked down on the site. While we all know you can find plenty of big-name brands within the new-in section, I recently discovered that the site is also a hidden gem for some of the industry's coolest up-and-coming names.


(Image credit: Courtesy of THEOUTNET.COM)

I'm talking the likes of Ganni, Nanushka, Totême and Rejina Pyo—essentially all the cool, name-droppable labels that instantly signal one's fashion-insider status. Of course, the risk with designer-discount sites is that you could end up with the fashion dregs that no one else wanted, but let me reassure you that there are plenty of time-tested staples to be found here. In fact, when I scrolled through to find pieces for this edit, I was easily able to pick items that I would genuinely wear myself and that, I believe, will look good year after year. 

So to save you a whole lot of scrolling, I've hand-picked the 11 cult brands that are worth checking out on THE OUTNET right now. Head on down to shop my selection. 

1. Ganni

This Scandi fave has become a fashion-girl go-to for fun prints and statement silhouettes. 

2. Nanushka

If elevated basics are your thing, you need to check out Budapest-based Nanushka. You can expect plenty of tailoring and vegan leather from this label. 

3. Rejina Pyo

Wearable yet statement-making, Rejina Pyo's puffed sleeve dresses and covetable accessories have become favorites of fashion editors and influencers alike. 

4. BITE Studios

With an acronym that stands for "By Independent Thinkers for Environmental Progress," BITE Studios prides itself on its sustainable manufacturing and creates stylish pieces made out of organic wool, cotton and silk.

5. Simone Rocha

With its embellished shirts and frothy dresses, Simone Rocha perfectly balances traditionally feminine silhouettes with punk-inspired motifs. Eclectic style at its best.

6. Totême

Totême has built its brand around hard-working staples in premium fabrics that are designed to stand the test of time. Expect perfect shearling jackets, minimalist dresses and versatile base layers.

7. Shrimps

As a recent graduate of the London College of Fashion, Hannah Weiland launched Shrimps in 2013 and quickly established her penchant for faux fur, colourful prints and elegant accessories.

8. Khaite

When Katie Holmes wore Khaite's knitted bra-and-cardi co-ord, it instantly shot into the spotlight. But it's the brand's chic suiting and polished knitwear that has won the hearts of the fashion crowd.

9. ATP Atelier

ATP Atelier is all about classic accessories in versatile colourways. I'm talking boots, mini bags, sandals, lace-ups and more. This season, I have my eye on the knee-high Gaeta boot. 

10. The Vampire's Wife

The Vampire's Wife has become a red-carpet favourite of the A-list fashion elite. Known for its vintage-inspired fits and ditzy floral prints, this is the ultimate occasion-wear brand.