Aside from being the most stylish staff in the game, team Who What Wear is also pretty savvy when it comes to covetable beauty picks. Of course, beauty editor Erin Jahns and I are dedicated to covering the latest and greatest in the world of hair, makeup, skin, and nails on the daily, but our fashion editor counterparts are no strangers to the world of beauty. From senior editor Allyson Payer, who's known for her ageless appearance, to associate editor Anna LaPlaca, who's the queen of softly stained lips, the whole gang is really in the know. That's why whenever a product resonates with several ladies in the office, I can almost guarantee it's a good one. And back when we all used to convene together daily, there's one beauty product that would always spark impassioned conversations: Ilia's Limitless Mascara ($28).
I'm not sure if WWW Editor in Chief Kat Collings was the first of the crew to fall head over heels for this best-selling clean lash glaze, but she sure is the most vocal. "Ilia mascara is, by far, the best clean mascara I've ever used," she told me when I looped back to get her thoughts on the stuff recently. Michelle Plantan, VP of social and innovation, admits that she was influenced by the team's Ilia enthusiasm and that it was Collings who inspired her to give the mascara a try for herself. "She shared that she and many other editors were fans of Ilia’s Limitless Lash product, so, obviously, I bought it without doing any further research," she shared. "It immediately became my go-to. I love the design of the wand and its staying and layering power. It’s a bit of a splurge for sure, but in my opinion, it is the superior mascara for anyone looking for a long-lasting, clean solution."
Now, having tried this mascara myself, I totally understand the hype. It's nonirritating and non-flaking and provides just enough lift and separation to make a statement without going overboard for day-to-day wear. Jahns happens to be the resident mascara expert, and she agrees that, in terms of clean options, it doesn't get much better than this. "I'm a mascara girl through and through, and I have to say I had almost given up on clean formulas completely until I tried Ilia's fan favorite. I'll be honest—I wouldn't say it's amazing for lift and curl, but if you're searching for heroic length and buildable volume (that still looks natural and fluttery), it's an option I frequently recommend," she says.
It's not just editors who go wild for this stuff, either. Celebrities like Olivia Wilde and Camila Mendes have also made their love of it known. Sold yet? Thought so! And you're in luck because today marks the start of Credo's Friends and Family Sale, which means its entire treasure trove of clean-beauty buys, including this beloved mascara, are all 20% off from now until October 25.
Looking for more top-rated clean products to snag on sale? Enjoy this edit of all the deals you won't want to miss.
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