& Other Stories, COS and Arket Just Launched Incredible Sales—These Are My Picks
I love a good new season sale. Mostly because you end up being able to snag classic in-season buys that you can wear right now, as well as throughout the rest of the year. It’s often the transitional staples that get discounted before the trend-led high-season pieces hit the stores, and for someone like me who mostly shops for basics I can wear across all seasons, it couldn’t be more useful.
So I felt thoroughly spoiled when all three of my go-to high street stores launched their summer sales recently, with edits full to the brim with pieces that were already in my cart, or on my wish list to buy for 2024. Highlights include chic tailoring at ARKET at up to 60% off; easy, versatile dresses at COS and some great tailoring and accessory options at & Other Stories, all with up to 50% off.
With so much good stuff to choose from, though, it can be hard to know which items are truly worth investing in during sale periods. It’s important to opt for classics or buys you were already considering so you avoid any impulse buys and subsequent regrets. And it helps to know from an expert which items won’t suddenly be ‘out of fashion’ in a month’s time—which is where I come in. Below, I’ve edited all three sales down to thirty key buys—ten from each—any of which I believe would make smart investments, especially at these temporarily lower prices. As we all know, though, the best sale buys go quickly—something to keep that in mind if you spot any of your own wishlisted pieces below. Now, all that's left to do is keep scrolling and enjoy…
& Other Stories
For the more mild days, look to a linen blazer to bring refined polish.
From the colour to the cut there's a lot to love about this skirt.
I'm so surprised this elegant dress made it into the sale.
COS
Every wardrobe can rely on a classic black dress, especially when it's this elevated.
This refined denim maxi is ready to slot into your summer outfits immediately.
The bold collar is such a nice detail, especially when its tied like this.
Classic black trousers will always be a worthwhile wardrobe addition.
ARKET
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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