10 Cool Fashion Brands That Will Define Summer 2019

Each season, there are cool brands that emerge and seem to define what’s happening in fashion at the moment. Summer 2019 is no exception, and there are a number of buzzy brands that will do just that. So, as we look to what’s coming down the pipeline among the style set, what brands are worth putting your money behind for the months ahead?

It’s part of my job to have a close eye on the most coveted fashion items for Who What Wear readers to get their hands on, and I have some predictions about which fashion brands will matter. From the on-the-rise shoe brands that will be everywhere next month to the swimsuit label that’s suddenly everywhere to the affordable L.A. labels you’ll want to get your hands on and more, these are the 10 cool summer fashion brands to know about.

Manu Atelier

I always have my eye out for a buzzy accessories label, and right now Manu Atelier is the one to know about. Their strappy sandals finished with square-toe silhouettes are a must-buy item for the summer ahead.

Cecilie Bahnsen

Copenhagen is definitely having a moment in the fashion world, and local designer Cecilie Bahnsen is the label you'll be sure to spot the insiders wearing. Her backless dresses are already emerging as one of this summer's It pieces.

Frankie Shop

While Frankie Shop's stores in NYC and Paris have already been a destination among fashion insiders, its pieces just landed at Net-a-Porter, meaning the brand is about to be more popular than ever.

Bottega Veneta

With creative director Daniel Lee at the helm of Bottega Veneta, it's the label every fashion girl wants in their closet. Some of its cult pieces—like the pouch bag—are so popular that retailers can't keep them in stock.

The Line by K

The Line by K should be at the top of your list for perfect summer pieces that ring in under $200. Its skirts and dresses are definitely must-add items for your shopping cart.


I'm already predicting the square-toe heels will be on of the key trends to own this fall and Wandler is designing one of the best styles to invest in right now if you want to be ahead of the curve.


If you want to fill your closet with timeless pieces that will never go out of style, turn to just-launched label Refine whose collection is stocked with the perfect satin slip dresses, skirts, and tops.


Jacquemus just celebrated its 10th anniversary, so the brand is hardly new, but it couldn't be more in-demand. You'll be sure to spot the label's signature pieces like reinvented shirting on your Instagram feed all summer long.


L.A. brand Staud is a one you'll often spot. With its recent nomination at the CFDA Awards and collections debuting on Vogue Runway, there's even more reason to watch what they're doing.


My friends, this is the swimsuit brand to know about for summer 2019. Trust me on this one.

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