Every Winter Trend and Basic You Need, All Under $100


(Image credit: Szymon Brzóska/The Style Stalker)

This is as straightforward as it gets. Below, you’ll find 19 winter must-haves—10 basics and 9 trends—each of which I’ve found an editor-approved version for under $100. In some cases, well under. Why? To prove that no matter your budget, you can feel refreshed for the season at hand, whether it’s by picking up one or two new pieces or doing more of a major wardrobe overhaul. Plus, it’s kind of my job—and I love perusing the internet!

So what should you expect below? Everything from my favorite $75 cashmere sweater (yes, you read that right) to boots for day and night to statement outerwear. You’ll probably see some familiar brands as well as others you might want to consider bookmarking. And even if you did all your winter shopping on Cyber Monday already, at the very least, you can use this as a tool to get your closet organized and in order. Ready to get started? Just keep scrolling.

Winter Basics










Utility Boots

Oversize Blazer

Statement Coat

Leather Shirt

Layered-Look Sweater


Printed Turtleneck

Tent Dress

Snake-Print Pants

Knee Boots

Up next: Trust me—buy these 20 things.

Nicole Akhtarzad Eshaghpour
Senior Market Editor

Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently senior market editor. It was a less expected route, seeing as she was graduating from business school at USC when this all began, but it has turned out to be the best one for her. Fast-forward to 2020, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was an intern starting out. Currently, she focuses on a weekly mélange of shopping content. As far as her personal style goes, she's largely drawn to classic pieces and neutral basics but will always make an exception for something colorful, printed, or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a good party is dressing up for one. On weekdays, she can usually be found at home eating something delicious for dinner and trying to force her husband to watch 90 Day Fiancé.