Is This the New Chanel Bag We're Going to See Everywhere?

In case you’ve been wondering about the bag every fashion girl has been carrying this spring, it has a name: Gabrielle. The quilted bag is named after Chanel’s founder (though everyone called her Coco, her real name was Gabrielle). It’s Chanel’s first major new bag since the Boy bag launched in 2011, and we think it’s about to be everywhere. Leave it to Karl Lagerfeld to design the season’s most coveted It bag.

We haven’t been surprised to see that the leather hobo has won over street style stars like Caroline de Maigret—who used hers to accessorise a monochrome outfit—and Gilda Ambrosio—who paired hers with a tweed jacket and cropped jeans. Both wore the double chain strap across the body and over the shoulder at the same time—a cool new way to style a bag that almost doubles as body jewellery.

The Gabrielle bag comes in a range of neutral hues and four different styles: the hobo, as well as a drawstring purse, shopper, and backpack version. Starting at £2650, it’s a splurge but one we can get behind.

Keep scrolling to check out the Chanel Gabrielle bag, and see how it’s being worn by fashion girls.


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Pair the Gabrielle bag with one of Chanel's other staples: a tweed jacket.


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Take a styling tip from Caroline de Maigret, and wear one strap over the shoulder and the other strap across the body.


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The chain straps double as body jewellery.


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Replace your tote with Gabrielle's hobo bag.


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Shiona Turini wears her Gabrielle bag with a cool, monochrome look.


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You can also throw the bag over your shoulder.


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Stick to neutrals, wearing tan, black and nude.


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Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.