At Least 7 Celebrities Are Trying to Make This Scary Trend a Thing

Ready to meet the scariest trend of the year? (I say scariest because, quite frankly, a deep chill runs down my spine when I imagine myself trying to pull off said trend.) We introduced you to the return of neon clothes last summer, and the garishly bright shades only continued to gain traction, with some of our most die-hard all-black-wearing editors finally warming up to the highlighter hues.

So if you thought you'd seen the last of the neon trend, you might want to cover your eyes for what I'll say next. Not only is neon still relevant on the fashion front, but celebrities are turning the wattage all the way up. Ashley Graham, Hailey Bieber, and Bella Hadid have all worn electrifying neon-green outfits, solidifying that this trend is definitely a thing. They're hardly dipping their toes in the color, either. Chanel Iman wore a tonal minidress and coordinated her look with matching heels, and Bieber likewise opted for a head-to-toe neon-green tracksuit.

Keep reading to see for yourself how celebs are taking the neon trend up to level 10 and, if you're so inclined, shop neon pieces below.


(Image credit: Marc Piasecki/GC Images/Getty Images)

WHO: Hailey Bieber


(Image credit: Rich Fury/MTV VMAs 2020/Getty Images for MTV)

WHO: Nicole Richie


(Image credit: Backgrid)

WHO: Ashley Graham


(Image credit: BlayzenPhotos/BACKGRID)

WHO: Bella Hadid


(Image credit: Stefanie Keenan/Getty Images for WeWork)

WHO: Chanel Iman


(Image credit: SPOT/Backgrid)

WHO: Hailey Bieber


(Image credit: Backgrid)

WHO: Blake Lively

Next, 8 "risky" trend we're not afraid to try this year, thanks to celebs.

This post was previously published and has since been updated. 

Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.