The buzziest part of this season's Burberry runway show may be what you didn't see on the runway. The British fashion house debuted it's September collection, employing the see-now-buy-now straight-to-consumer model that we've seen rise in popularity over the past few seasons. Designer Christopher Bailey showed both men's and womenswear together, bringing together a historical military style with a tinge of '70s glam. Sitting front row, stars like Rosie Huntington-Whiteley and Alexa Chung rocked their own takes on the British line's romantic, London-centric style. We have a feeling we'll soon be seeing more of the It Brits dressed in the glamorous but oh-so-cool runway styles.