Burberry's New Collection Is So Alexa Chung

The buzziest part of this season's Burberry runway show may be what you didn't see on the runway. The British fashion house debuted it's September collection, employing the see-now-buy-now straight-to-consumer model that we've seen rise in popularity over the past few seasons. Designer Christopher Bailey showed both men's and womenswear together, bringing together a historical military style with a tinge of '70s glam. Sitting front row, stars like Rosie Huntington-Whiteley and Alexa Chung rocked their own takes on the British line's romantic, London-centric style. We have a feeling we'll soon be seeing more of the It Brits dressed in the glamorous but oh-so-cool runway styles.

Read on for a peek at what things were like at the show, then shop the new Burberry collection!