We've already seen the likes of Tom Ford and Tommy Hilfiger shake up the fashion calendar with see-now-buy-now collections, and now Burberry is doing the same across the pond. The legendary brand will be live streaming its first straight-to-consumer show from London today, which will be available to shop online immediately afterward.
“The changes we are making will allow us to build a closer connection between the experience that we create with our runway shows and the moment when people can physically explore the collections for themselves," Burberry's chief creative officer, Christopher Bailey, said in a press release. "Our shows have been evolving to close this gap for some time. From live-streaming, to ordering straight from the runway, to live social media campaigns, this is the latest step in a creative process that will continue to evolve.”
Watch the Burberry runway show live at 2:30 p.m. EST!
Will you be tuning in? Tell us in the comments below, and then shop Burberry's newest arrivals online! And if you want more fashion week coverage, head here for everything you need to know about the spring runway shows.
Opening Image: Getty Images