Watch the Burberry Runway Show Live!

last updated 20 September 2016

We've already seen the likes of Tom Ford and Tommy Hilfiger shake up the fashion calendar with see-now-buy-now collections, and now Burberry is doing the same across the pond. The legendary brand will be live streaming its first straight-to-consumer show from London today, which will be available to shop online immediately afterward.

“The changes we are making will allow us to build a closer connection between the experience that we create with our runway shows and the moment when people can physically explore the collections for themselves," Burberry's chief creative officer, Christopher Bailey, said in a press release. "Our shows have been evolving to close this gap for some time. From live-streaming, to ordering straight from the runway, to live social media campaigns, this is the latest step in a creative process that will continue to evolve.”

Watch the Burberry runway show live at 2:30 p.m. EST!

Will you be tuning in? Tell us in the comments below, and then shop Burberry's newest arrivals online! And if you want more fashion week coverage, head here for everything you need to know about the spring runway shows.

Opening Image: Getty Images

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Erin got her start as a Who What Wear intern over 14 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Kate and Meghan stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible.