12 Crazy-Affordable British Brands You Never Knew About (Until Now)

There are certain things I wholeheartedly miss about living in England: Sunday roasts while reading the British papers, the BBC’s TV dramas, and indulging in some good old high-street shopping. The high street is essentially the UK’s equivalent of America’s fast-fashion/main-street stores—but the UK’s version is so much better. In England, there’s a lot more variety when it comes to affordable-meets-trendy stores/brands where you’ll always find something cool at a decent price for every occasion. Moreover, many high-street British brands can now be found on ASOS and Nordstrom. (Hurrah for free shipping!) Fellow Brit and Who What Wear’s UK editorial director, Hannah Almassi, filled me in on her go-to British brands for chic outfits without breaking the bank, including Finery, Kitri Studio, Coco Fennell, and Miista. Scroll below for our full list of brilliant (and affordable!) British brands you never knew about until now, and shop our top picks.

1. River Island

2. Warehouse

3. New Look

4. Miss Selfridge

5. Whistles

6. Oasis

7. Boden

8. Primark

9. Finery

10. Kitri Studio

11. Oh Hey Girl

12. Sisterhood

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