44 Nordstrom Anniversary Sale Finds Fashion People in London Would Instantly Add to Cart

Judith Jones's avatar
By
Published In Buying Guides
Women in pants and cool fall jackets in London.
(Image credit: @monikh; @francescasaffari)

Call me biased (I'm a Brit if you didn't know), but I think the fashion and style you find in London is the absolute coolest. While we may marvel at New Yorkers' professional polish and Parisians' effortless "less is more" approach, London fashion has always felt a little more experimental, eccentric, and full of personality. If you walk down any given London street, you'll see a broad spectrum of outfits, from the grungy looks of Brick Lane to the regal, polished aesthetics of South Ken. In fact, what makes London style so interesting is the ability to blend contrasting styles so easily. You'll spot romantic silhouettes with chunky footwear and classic basics with vintage accessories, which can often feel wonderfully weird and undeniably cool.

As I excitedly scour Nordstrom's epic Anniversary Sale this week, I've been drawn to finds that exude a distinct Londoner energy. There may be no official retail locations in England, but Nordstrom does carry a number of British brands—M&S, AllSaints, Boden, and Barbour, to name a few—so today, I'm sharing some of the coolest sale finds that I think fashion people in London would immediately add to cart, from heritage fabrics to offbeat accessories.

Explore More:
Judith Jones
Judith Jones
Associate Shopping Director

Judith Jones is the associate shopping director at Who What Wear and has worked in fashion for over a decade. She specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.