Boden Is Having a Flash Sale—These 24 Spring Staples Are Really Worth Seeing


(Image credit: @_jessicaskye)

Jess wears Boden trousers on a recent trip. 

I know what you might be thinking. Boden? The home of the British breton and garden-party florals? Yes. Honestly, I've been noticing the brand's designs getting more and more stylish in recent years, and the new spring/summer collection is undoubtedly their best yet. In fact, it's not just me that's been eyeing up highlights like their elevated knitwear, versatile dresses and recent denim launch—I've overheard so many industry conversations recently where editors and insiders are proclaiming just how much they love Boden right now. A recent influencer campaign has also seen so many of my favourite content creators sourcing and styling up Boden's best new-in items, and I have to say my wish list is suddenly looking pretty long as a result.

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From the linen trousers spotted on Jessca Skye, to that designer-looking collared cardigan and the fresh striped pink shirt on India Sehmi. These are the kind of expensive-looking separates you might expect to find at ARKET or COS, but with the quality that comes from an independent British brand. Luckily for my bank balance, when I went online today to check out with some of these lovely new spring staples, I saw that Boden is actually offering 20% off everything (including their brand new-in items), with an extra 20% off sale, using the code F3Q9 at checkout. And it's only until Tuesday 8am. Needless to say it was one of those 'it's meant to be' moments, and I thought it was only fair that I shared this insight. 

Clearly, Boden's strong suit these days is an anti-trend approach, with beautiful quality and timeless design front and centre. At the top of my wish list are classic spring items that I want to wear right now, but will also pull out in summer, and next year as well, which automatically makes them great sale buys you're unlikely to regret. 

Keep scrolling to see, in my expert opinion, the best items worth buying for less in Boden's new-in sale this weekend.

Shop my picks from the Boden sale:


(Image credit: @smythsisters)

Shop the jeans:

Up Next: The 9 Most Expensive-Looking Pieces on the High Street This Week

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.