Trust Me, These Are the Only Cyber Monday Fashion Sales You Need to See


(Image credit: WHO WHAT WEAR UK)

Cyber Month can be an assault on your email inbox, with every brand you've ever shown interest in sending alert after alert about offers and promotions. Not to mention the TV and social media ads. It's enough to make you want a full-blown digital detox. So, here, I'm arming you with essential tips to cut through the chaos and help you find the best Cyber Monday clothing deals of 2023. And let's just say I take my role of guiding you away from any tempting sale traps and towards the worthy, genuinely money-saving deals very seriously! 

My qualifications? You could say I'm a shopping expert. I've been a fashion editor and stylist responsible for picking out the very best buys from a sea of products for over a decade now, and my specialty is timeless wardrobe classics (the kind you don't regret buying in sales). Being a Who What Wear UK editor also comes with plenty of insider knowledge, and so you can rest assured we have (and will be keeping you updated on) the dates and details of the best clothing deals right through to the end of Cyber Month. 

What Should I Buy This Cyber Monday?

When it comes to shopping for clothes, shoes and accessories on Cyber Monday, you'll likely want to find classic pieces that have been slightly out of reach previously, or hard-working basics that are missing from your wardrobe and were already on your list (such as a new winter coat or pair of boots). With all our purse strings a little tighter this year, these sales can also be a great time to get started on your gift buying or kick off your partywear wardrobe. Whatever you're looking for, it's all about investing in considered, thought-through purchases that won't give you a pang of guilt when you see your bank statement in December.


(Image credit: The Style Stalker)

Affiliate editor Emily Dawes will be shopping for wardrobe classics this Cyber Month, sharing the best finds with you here. 

When Is Cyber Monday?

While Black Friday is officially over now (it was the 24th November this year), there's still a huge number of deals continuing throughout this weekend and into Cyber Monday, which is the 27th November. Retailers have been introducing offers throughout the whole month this year and, let me tell you, I've scrolled through them all. Below, you'll find 21 of the very best Cyber Monday clothing deals for 2023 and I'll continue to update this list until the end of the month with any new additions that I think are worth seeing. Think of this as your one-stop shop for finding the best fashion deals, so you might want to bookmark it now. 

Of course, our team of expert Who What Wear editors have also been deep diving into the specific deals to help guide you on the best pieces to buy. If it's specifically affordable clothing finds you're after, don't miss this round up of the best Black Friday high street deals. If you've been caught off guard by this oncoming cold snap and still need a winter coat, here's our edit of the best outerwear deals. If it's impressive beauty bargains on your list, you'll need to read all about our beauty editor's unmissable sale picks, as well as her tips on finding the best discounts on beauty tools. And if you're using the sales as an opportunity to do a spot of Christmas shopping (a wise move), I've found some incredible savings on gorgeous gifts to help you along the way. 

Scroll on to see the very best Cyber Monday clothing deals for 2023, as well as the pieces I would genuinely recommend investing in, sale or no sale. 

My Pick of the Best Cyber Monday Clothing Deals and Codes

Get 30% off cult designer buys at MATCHES with the code: MATCHES30

Mango has up to 50% off plenty of boots, coats and knitwear.

Reformation has 25% off everythingfrom it's famous dresses to celeb-loved knitwear. 

John Lewis has up to 25% off across fashion, home and beauty.

COS has up to 60% off its best-selling wardrobe staples.

Aspinal of London has up to 50% off everything— including handbags, gifts and accessories

DeMellier has 20% off their influencer-loved handbags.

NET-A-PORTER now has up to 50% off over 10,000 luxury designer buys



If you asked every editor on our team what their favourite Cyber Month sale was, I'm pretty sure we'd all say Reformation. The brand rarely does discounts but for Black Friday and Cyber Monday it goes all out and is currently offering 25% off everything on site (the best kind of sale). We always have Reformation items on our wish lists as fashion editors, so there's no better time to head to the checkout. From the celeb-loved dresses, to its famously good wide-leg Mason pants (which come in petite and extended sizes too), responsible knitwear (I've just checked out with the Clara cardigan) and dream boots (Remy are the perfect knee-highs in my opinion). 


DeMellier bags have become the accessory of choice this year for influencers and editors (we're currently obsessed on the Who What Wear desk, and you can read our round up of our favourite DeMellier bags here). The best part? They're not as wildly expensive as they look. In fact we'd class these beautiful "quiet luxury" bags as being relatively affordable in the handbag world. Even more so when they have 20% off everything for Cyber Monday! Just use the code BF20 at checkout to treat yourself (or someone else) this winter. 


The COS Cyber Monday sale has launched with up to 60% off a selection of its best-selling wardrobe staples—from perfect white shirts to chic knits, winter coats and even the brand's famously good wide-leg trousers. 


As one of my most-shopped sites, you can be sure that I'll be taking advantage of MATCHES' "Friends and Family" sale which ends tonight. Use the code: MATCHES30 at checkout to receive 30% off over 7,000 cult designer buys


We all know and love Mango for its expensive-looking high street buys—whether you always turn there for great outerwear, stylish shoes or elevated partywear. Now, the brand is offering up to 50% off in its Cyber Monday sale. And these aren't the dregs of the season, there's so many great winter buys included that will see you through the colder months ahead (and beyond). 


Whistles manages to nail those expensive-looking classics that we keep in regular rotation for many years, making it a brand that fashion editors turn to again and agin to bolster their wardrobes. The prices can sometimes be a little higher than your average high street store, so Cyber Monday is the perfect opportunity to invest in the brand's premium quality for less. This year, there's 20% off until midnight tonight, including off existing sale prices. My advice? Invest in their beautiful leather. 


John Lewis has some great Cyber Monday deals on, with huge discounts across fashion, home and beauty (check out what our beauty editor currently has in her basket). For womenswear I'd recommend browsing for brands like UGG, Monica Vinader (both great for gifts) and Barbour which can all be quite expensive without discounts. Don't skip out on John Lewis' own brand for wardrobe staples, though—I really rate the quality. 

Shop the John Lewis sale here.


We all know Harrods is the destination for luxury buys, and I can recommend heading there to treat yourself (or your loved ones) to winter investment buys (there's so many great designer bags), luxe eveningwear and seriously special gifts in the run-up to the festive period. For the whole of Cyber Month, the London icon has up to 30% off cult brands like Jacquemus, Mach & Mach, Hunza G and Christopher Esber. 

Shop the Harrods sale here.


If you're a jewellery-lover at heart, then you'll probably have been refreshing Monica Vinader's site all month waiting for their Cyber deals. Well, they're now live and you've been rewarded with 30% off everything on site, as well as a specific flash sale with 50% off for Cyber Monday only on selected items.


Nobody's Child does beautiful dresses that you'll often find the Who What Wear UK team wearing to weddings, work and everything in between, but I've recently noticed the affordable (and sustainably minded) brand nailing winter staples too. The new knitwear pieces have particularly caught my eye as we head into winter, and having had a sneak peek at the brand's press preview recently I can confirm the quality is lovely. You can now get 20% off everything using the code BF20

Shop the Nobody's Child sale here.


One of our most stylish editors, Rebecca Rhys-Evans, was quoted this week saying the 24S sale "is literally where 50% of [her] salary goes". Think of this one as the sale fashion insiders all shop. If you're after iconic designer buys and cult beauty products it isn't one to miss, put it that way. Enter the code BLACKFRIDAY30 to your cart on orders over £300 to get 30% off. 


Daisy London is my go-to jewellery brand for affordable, great-quality pieces that you can wear everyday. Their delicate chains and hoop earrings make for particularly good outfit finishers. For Black Friday weekend there's now up to 40% off everything! Don't miss this one if you're looking for some really lovely gifts.


Aspinal is offering up to a whopping 50% off for Cyber Month. The British brand may be best known for its classic handbags which make excellent investments, but I also often turn to it for small leather goods like purses, travel accessories and diaries. They make the perfect gifts, especially since the brand offers embossed personalisation and the gift-wrapping is always impeccable. I'll be ticking off a lot of my Christmas shopping list here this month. 

Shop the Aspinal of London sale here.


Whether it's ball gowns or blazers, boots or a bikini—with over 10,000 pieces in its Cyber Weekend sale edit, you're bound to find the pieces on your wish list at NET-A-PORTER, and now with up to 50% off. 


lululemon's Cyber Monday sale has just arrived, with discounts across their activewear, loungewear and accessories. It's my top choice for workout clothes, especially the soft as butter 'Align' range, so I'll be stocking up for myself as well as ticking my fitness-loving family members off my gift-buying list. 


If you (or one of your loved ones) have a watch on your wish list, you're in luck. Fossil—the brand insiders head to for expensive-looking timepieces at really reasonable prices—is having an epic Cyber Weekend sale that's already live. There's up to 50% off basically everything on site. Don't miss the pretty jewellery pieces either. You can also use the code WWW15 for an extra 15% off that only Who What Wear readers receive!

Shop the Fossil sale here.


If someone on the street looks cool, it's highly likely they are wearing Ganni! The Scandi designer brand is a purveyor of kooky cult items that somehow still manage to stand the test of time, with their It jeans, cowboy boots, checked dresses, colourful knits and many more iconic items being as relevant today as they were many years ago when they launched. So, as a beacon for cool buys that last, it's a good idea to shop them on sale. Ganni's Cyber Monday discount is 40% for a limited time—run.


In the past year or so we, and the rest of the internet, have become major Anthropologie stans! From their pitch-perfect event dresses to their array of designer-looking handbags, it's a top destination for finding fashion (and homeware) items that are truly unique. Right now there is 25% off almost everything, and and extra 40% off existing sale items in the Anthropologie Cyber Monday deals (and it includes furniture too, if you're looking for homeware deals)—a discount not to be sniffed at!


There's not long left to shop Harvey Nichols' Black Friday deals, with 30% off fashion (and 15% off beauty). If it were me, I'd head straight for the denim department to bag the jeans of the year (Citizens of Humanity's Ayla style), but there's also a great selection of dresses from the likes of Rixo and Taller Marmo. Getting married in 2024? You'll want to check out the discounts on their modern bridal looks and Manolo Blahniks


Mejuri is another jewellery brand that's great for everyday pieces. I have a number of styles from them that I wear all the time (and so does Meghan Markle—she's wearing the hoops below here!). For Cyber Monday there's 20% off everything when you spend over £100.