The Black Friday Capsule: Every Winter Essential and Trend to Buy From the Sales



We won't lie. Black Friday shopping is a sport. Between literally thousands of items going on sale in the span of 24 hours and sales happening at countless brands and retailers, the shopping holiday can be daunting at best and sometimes downright stressful. So instead of leaving you to aimlessly add items to your shopping cart come November 29, we took it upon ourselves to create the ultimate Black Friday capsule wardrobe filled with the items you'll get the most wear out of this winter.

We narrowed in on the building blocks that any winter wardrobe would pretty much starve without—things like essential puffer coats and functional winter boots—and then added in a handful of the key trends of the season, such as snakeskin print and leather separates. We may be biased, but this capsule wardrobe is foolproof. Shop it from top to bottom to refresh your entire closet at a steep discount, or score on a few key pieces you're most in need of.

You might want to go ahead and bookmark this edit as we get closer to the epic sales and reference it when you go shopping. Simply continue on to see every trend and essential and the exact item we're recommending for each.

Winter Essentials

Puffer Coat

Boxy Blazer

Layering Turtleneck

Black Jeans

Loungewear Set

Black Leggings

Rubber-Soled Boots



Socks to Wear With Boots

Leather Dress

Knee-High Boots

Statement Sweater

Snakeskin Print

"Grandma" Bag

Pearl Jewelry


'80s Redux

Crystal Heels

Padded Headband

Chain Necklace

Printed Turtleneck

Fashion Trousers

Retro Sneakers

This post was published at an earlier date and has been updated. Next up: I Wanted to Keep My Black Friday Wish List to Myself, But Here You Go


Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.