Let the holiday shopping madness commence! The biggest shopping event of the year is finally here, presenting us with the perfect (and irresistible) opportunity to get ahead of all our holiday purchases thanks to the crazy-good deals at some of our favorite retailers. Whether you’re looking to buy gifts for everyone on your list or simply treat yourself to a winter pick-me-up (it’s cold and dark out there—we get it!), now’s the perfect time to shop. So where’s the first place we’re headed (from the comfort of our own sofa)? Amazon, of course! The giant retailer has some seriously enticing deals in every category—from skinny jeans to sneakers—with up to 50% off a wide selection of brands. To save you copious amounts of time scrolling through the endless abyss of Amazon, we did the hard work for you. Scroll below as we share the items worth buying from Amazon this Black Friday. Happy shopping!
Tops
The Drop
Emily Short-Sleeve Scoop Neck Drapey T-Shirt
Flattering and versatile.
Amazon Essentials
Lightweight Turtleneck Sweater
This staple turtleneck comes in a variety of chic colors.
Goodthreads
Vintage Cotton Pocket Crewneck T-Shirt
You can never have too many!
Roaman's
Fair Isle Pullover Sweater
Fair Isle prints are trending.
Cable Stitch
Mixed Cable Knit Sweater
Pair with leather pants, midi skirts, and jeans this season.
Goodthreads
Jersey Cotton Pocket V-Neck T-Shirt
Time to stock up on your basic tees.
The Drop
Cara Square Neck Cropped Strappy Tank Top
Just add a cozy cardigan.
Bottoms
Levi's
Wedgie Straight Jeans
Fashion girl–approved
The Drop
Veronique High Waist Slit Skirt
Wear this knit skirt with sneakers and knee-high boots alike.
The Drop
Manchester High Rise Straight Fit Ankle Jean
White jeans look luxe year-round.
The Drop
Ada High Waist Stretch Legging
For lunging and lounging.
Lands End
High Rise Elastic Waist Pull On Pant
Work-perfect.
J.O.A
Button Front Mini Skirt
We love the belt and button details.
Levi's
Wedgie Icon Jeans
A flattering fit.
Goodthreads
Modal Fleece Jogger
Perfect for your next binge-watching session.
Find.
Straight Leg Pants
Smart and stylish.
The Drop
Maya Silky Slip Skirt
From day to night in style.
Levi's
Classic Straight Jeans
You'll wear these with everything.
Dresses & Jumpsuits
The Drop
Amelia Square Neck Strappy Body Con Midi Tank Dress
The square neckline adds a cool and contemporary touch.
Daily Ritual
Wool Blend V-Neck Sweater Dress
A sweaterdress we want to live in.
Find.
Elastic Waist Jersey Maxi Dress
You'll get so much use out of this one.
Floerns
Short Sleeve Tweed Tunic Dress
Wear with tights and boots for a luxe look this winter.
Daily Ritual
Supersoft Terry Sleeveless Jumpsuit
Your no-think outfit, found.
Lark & Ro
Signature Long Sleeve Wrap Dress
From meetings to margaritas.
J.O.A.
Sleeveless Midi Slip Dress
Wear with sparkling jewelry and a plush faux-fur coat this holiday season.
Daily Ritual
Long-Sleeve V-Neck Dress
This is such a versatile staple.
Shoes
Find.
Kitten Heel Point Toe Animal Ankle Boots
These look way more expensive than their price tag.
Adidas
Asweego Climacool Running Shoes
Time to update your sneakers.
Superga
2750 Cotu Classic
Kate Middleton–approved.
Dr. Martens
Jadon 8-Eye Leather Platform Boot
Trending hard right now.
Timberland
Chamonix Valley Winter Womens Boots
Practical and chic.
Silky Toes
Velvet Foldable Ballet Flats
Use them as slippers or chic flats. Perfect for home festivities as well as traveling.
Layers: Coats, Cardigans, & Jackets
Goodthreads
Boucle Shaker Stitch Cardigan Sweater
Throw on over all your tees.
Daily Ritual
Double-Face Wool Short Coat
Add instant polish to the simplest of outfits.
Blank NYC
Cropped Faux Fur Jacket
So luxurious looking.
Orolay
Thickened Down Jacket
Get your hands on the famous Upper East Side coat.
Cable Stitch
Open Placket Long Cardigan
This looks designer.
Sunday Rose
Quilted Sherpa Jacket
Because we all need that extra layer of warmth this winter.
Levi's
Sherpa Trucker
Gift your fashionable friends with this for true brownie points.
Judith Jones is the associate shopping director at Who What Wear and has worked in fashion for over a decade. She specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.