Your Next Swimsuit Purchase Should Probably Be From Zara

As you're probably aware, many of Zara's categories contain hundreds of items at any given time. For example, it's currently selling 545 different tops. But when it comes to swimwear, the brand keeps the selection tight and focused on a few all-important trends. Such is the case with its newly released selection of swimwear, which lives in the new Beachwear category, where you'll also find straw hats, bags, and summer sandals to go along with the assortment of chic swimsuits.

For Zara's first swimwear release of 2017, it's quite clear that the brand chose to focus on three specific trends: ruffles, low V-neck one-pieces, and cutout one-pieces. While there are a few bikinis included in the line-up, the bulk of the swimwear consists of one-piece swimsuits, which is quickly shaping up to be the It swimsuit style of the season (bonus: It's flattering on every body type). Also worth noting: The brand styled many of the one-pieces with clothes on the models, proving that they can all double as bodysuits. And if you love black swimsuits, you're in luck—there are multiple options to choose from.

Keep scrolling to shop our (under-$50!) picks for the three swimwear trends Zara is currently endorsing.


Ruffles are everywhere for S/S 17, making this bikini especially of-the-moment.

Bottoms available here.

Halter swimsuits are so flattering. 


Low V-Neck One-Pieces

This is one that we'd definitely wear both to the beach and with jeans for a night out.

You're sure to stand out in this colorful print.

Cutout One-Pieces

How gorgeous is this color combination?

This strapless option feels very Calvin Klein–era Kate Moss.