Your Next Swimsuit Purchase Should Probably Be From Zara

As you're probably aware, many of Zara's categories contain hundreds of items at any given time. For example, it's currently selling 545 different tops. But when it comes to swimwear, the brand keeps the selection tight and focused on a few all-important trends. Such is the case with its newly released selection of swimwear, which lives in the new Beachwear category, where you'll also find straw hats, bags, and summer sandals to go along with the assortment of chic swimsuits.

For Zara's first swimwear release of 2017, it's quite clear that the brand chose to focus on three specific trends: ruffles, low V-neck one-pieces, and cutout one-pieces. While there are a few bikinis included in the line-up, the bulk of the swimwear consists of one-piece swimsuits, which is quickly shaping up to be the It swimsuit style of the season (bonus: It's flattering on every body type). Also worth noting: The brand styled many of the one-pieces with clothes on the models, proving that they can all double as bodysuits. And if you love black swimsuits, you're in luck—there are multiple options to choose from.

Keep scrolling to shop our (under-$50!) picks for the three swimwear trends Zara is currently endorsing.


Low V-Neck One-Pieces

Cutout One-Pieces

Next up, find out which country fashion girls love purchasing their swimsuits from.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.