This Is Officially the Coolest Country to Buy Your Swimwear From

As the summer months approach, there's probably one thing on your mind: swimwear. If you're a major swimwear connoisseur, it can often feel like once you've seen one style, you've seen them all. That's why we're here to tell you about the one country that does swimwear its own way: Australia.

While doing some research for a story on cool Aussie brands, I found myself overwhelmed by the number of stylish swimwear labels I was coming across. You know those moments when you find something so good you need to share it with everyone you know? That's exactly how I felt as I came across brand after brand churning out incomparable swimwear designs.

Since Australia is probably one of the most-pinned warm-weather destinations in your Pinterest feed, it should come as no surprise that the people there don't go trotting around in average bikinis. No, they're wearing swimsuits from brands you've never heard of until now. Here, get ready to be overwhelmed by 10 of the best Australian swimwear brands we fell in love with instantly. Whether you're in the market for a striking one-piece or a barely there bikini, we apologize in advance for how many swimsuits you're about to buy.

Scroll down to read all about the 10 Australian swimwear brands you need to know and to shop our favorite suits from each.

1. Bāmba


(Image credit: @bambaswim)

"[Bāmba] is an Australian swimwear label designed by a small team of creatives who grew up along the coastal borders of Western Australia. [The line is] inspired by the '80s, which birthed a generation of empowered women who showcased the true meaning of comfort in their own skin. With an understanding of the female body in all forms, Bāmba is designed to incorporate high-rise [silhouettes], cheeky cuts, and bold colors to accentuate your assets. The '80s minimal aesthetics have been tailored for the modern Bāmba bombshell." Bāmba

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2. Fella


(Image credit: @fellaswim)

"We felt the swimwear market lacked a label that was simplistic but sophisticated, so high-quality fabrications and beautifully tailored patterns became our focus. We design swimsuits that create support from their construction and are functional from day to night." — Fella designers Rosie Iffla and Christine Tang

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3. Zulu & Zephyr


(Image credit: @zuluandzephyr)

"Made for the sun, the salt, and the sea, Zulu & Zephyr is an Australian lifestyle brand [and] an independent, boutique label, owned and operated by a small team of creatives. [Product can be] found exclusively in Australian and international boutiques." Zulu & Zephyr

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4. Triangl


(Image credit: @triangl)

If you're in the market for a bright, unique, and head-turning suit, Triangl should be your number one shopping destination. From cutout one-pieces to floral bikinis, this brand has every shape imaginable at prices you'll definitely be drawn to.

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5. Skye & Staghorn


(Image credit: @skyeandstaghorn)

"Growing up with long, sun-drenched summers on the coast of Western Australia and memories of playing in her mother's swimwear closet, designer Dakota Gilbert was always drawn to create and chase the sun. After spending a number of years working in the fashion industry in Australia and London and adventuring through ocean-loving cultures around the world, Dakota returned home to Western Australia with the vision to create a luxe swimwear line the world hadn't seen before. Known for its fusion of sleek designs, its mix of quality fabrics, and, most recently, its embellishments, Skye & Staghorn has cemented itself as a leader in the swimwear industry both locally and abroad." Skye & Staghorn

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6. She Made Me


(Image credit: @shemademe)

"As a nomad at heart who appreciates the concept of minimal luxury, Chloé Dunlop (creator) seeks inspiration for every collection through her experiences traveling the globe. From Morocco to India and back to the brand's initial roots in Bali, Chloé's journeys are about connecting with exotic, remote, and foreign cultures. She finds treasures in native colors, landscapes, textiles, and textures, all contributing to the uniqueness within her line." — She Made Me

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7. Zimmermann


(Image credit: @zimmermann)

Zimmermann creates some of the most beautiful, perfectly bohemian, and consistently one-of-a-kind swimsuits. Although these might be a bit of a splurge, we can guarantee you'll keep yours for a lifetime, as the styles are always strikingly classic.

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8. Palm


(Image credit: @palmswimwear)

"Palm focuses on creating unique, luxurious swimwear with a timeless appeal. Dedicated to modernizing the classic swimsuit, we aim to create beautiful, simple-lined pieces that encapsulate subtlety and understated elegance. Every suit is made in luxurious Italian fabrics, which provide exceptional shape retention, chlorine resistance, and UV protection." — Palm

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9. Matteau


(Image credit: @matteau)

"Matteau swim was created to be the simple swimsuit you reach for to feel confident and at ease by the water. Simple, comfortable, and uncomplicated, our styles are focused on fit and shape to be flattering and firm. The brand stands for classic style and simplicity above all else. Tastefully created to enhance and support the modern woman, our motivation was to reduce the bathing suit to its bare essentials and create a calm, assured aesthetic." Matteau

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10. Peony


(Image credit: @peonyswimwear)

"Born out of a lifelong love affair with the ocean, boutique Australian swimwear label Peony fuses bohemian nostalgia with refined femininity to create swimwear [that's] made for chasing the sun. Effortless, feminine style forms the philosophy behind the brand, which is inspired by summer's simple joys—diving into the ocean, the smell of coconut oil, the feeling of sand under bare feet, and the first bloom of peony flowers, which signal the beginning of summer." Peony

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This article was originally published at an earlier date and has since been updated.

Next up, I Used to Hate This Swimsuit Style, But These 29 Bikinis Convinced Me Otherwise

Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.