I Scanned Urban Outfitters' Entire Website—These Are the Coolest Winter Gems


(Image credit: @mollerina_)

Since my teenage years, Urban Outfitters has been a constant in my wardrobe. I've been a fan of the retailer since the heydays of slogan tees and trucker hats in the early 2000s, so you could say I'm somewhat of an expert when it comes to navigating its huge selection. Despite the perception that it's a place to shop purely for teens or for people under 21, I'd argue that it's one of the best sources for affordable and unique, trend-forward pieces in general—regardless of age. With that, it's one of my first destinations when I'm looking to test-run a trend on the cheap before investing in a designer version later. 

I could ramble on more about my love for the store, but I'll save you the time and just get to the point. If you haven't peeped the retailer's latest crop of new arrivals, you definitely should. With everything from statement sweaters that honestly could pass for designer to fun printed pants, they're just the items to zhoosh up your current assortment of winter basics. Below, I've outlined my top finds of the moment, so get comfortable and brace yourself for some serious gems.

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Fashion Market Editor

Indya Brown is a fashion editor, stylist, and writer living in Los Angeles. While going to school at Columbia University in New York City, she got her feet wet in the fashion industry interning at Elle magazine, Harper's Bazaar, and New York magazine's The Cut. After graduating in 2016, she joined The Cut as a fashion assistant, eventually working her way up to fashion editor. There, she worked on a multitude of projects, including styling inbook feature stories for New York magazine's print issue, writing and pitching market stories for The Cut, and serving as fashion lead for The Cut's branded content. While New York has been her home for over 10 years, she moved to Los Angeles in the midst of the pandemic in 2020 for a new chapter. Now she is a fashion market editor for Who What Wear, focusing on emerging designers, rising trends on and off the internet, interior design, and BIPOC creatives and brands. Aside from her duties as a fashion market editor, Brown is also a freelance stylist and writer, working on national print and video commercial campaigns for Sephora, The Independent, and Cadillac. Her bylines also include Harper's Bazaar, Vox, and The New York Times. But once the computer goes down and the emails turn off, she's likely eating her way through Koreatown, hunting down vintage furniture, scoping out new outrageous nail designs to try, or taking a hot cycling class.