Have you been racking your brain deciding what to buy your S.O. (or, of course, a friend) this Valentine's Day? We know the struggle because, even if, like us, you shop for a living, thinking of the perfect gift is hard! Luckily for you, though, your search ends here. Whether you’re looking for a small token of affection for that newish relationship that doesn't really have a name yet, or you want to splurge on something special for your longtime love, we have we've found something for the lady, or ladies, in your life at every budget. And, of course, if you're looking for the best guys' gifts next, we've got you covered on that front too. See and shop our picks for her below!
Gucci
GG Marmont matelassé leather belt bag
There's a good chance the girl in your life has already been eyeing this beauty.
Rose Bear
Hand Made Rose Bear
If you're looking for something different than your typical bouquet of roses, try this unique rose bear.
Richmond & Finch
Black Marble iPhone Case
Upgrade her phone (and protect it from falls) with this sleek phone case.
The Marc Jacobs
Snapshot Cross Body Bag
Gift her one of fashion's favorite brands in the official color of the holiday.
The Row
Bare Leather Sandals
If you're planning to gift her with a pair of shoes, we say go big or go home.
Cooluli
Mini Beauty Refrigerator
Your girl will likely be shocked that you know actually know what a mini beauty refrigerator is, but she will be eternally grateful all the same.
Charlotte Tilbury
Bar Of Gold Highlighting Palette
When it comes to beauty gifts, it doesn't get more luxe than this bar of gold highlighter.
Skin Gym
Jade Facial Trio Set
Glowing, clear skin is a true gift.
Le Specs
Outta Love Oval-Frame Tortoiseshell Acetate Sunglasses
No one would turn down a pair of in-demand Le Specs shades.
PJ Salvage
Leo Sport Sweatshirt
Every girl needs more pajamas. That's just a fact.
Tom Ford
Lip Color Lipstick
Red is the color of love, after all.
Le Labo
Eau de Parfum - Santal 33
If you're going to gift her a fragrance, make it a luxe scent from Le Labo.
Stone and Strand
Alphabet 14-Karat Gold Diamond Earring
Choose your own initials for a simple but sweet way way to remind her of you on a day-to-day basis.
Zoe Chicco
14k Gold Tiny Prong Set Ring
A diamond ring but not *that* kind of diamond ring.
Saint Laurent
Monogram Quilted Leather Credit Card Case
Help her ditch her bulky wallet in favor of something more refined.
Anine Bing
Winnie Lace-Trimmed Stretch-Velvet Triangle bra
Lace bralettes are always a safe bet.
Loewe
Medium Leather-Trimmed Woven Raffia Tote
She will use this must-have bag all summer long.
Areaware
Goober Candle
Any homebody will love this addition to their sanctuary.
Stella McCartney
Betty Twinkling Bodysuit
Kick the romance up a notch with this bodysuit.
Crosley Radio
Cruiser Deluxe Turntable
Set the mood with sweet tunes playing on this turntable.
Ugg
Scuffette II Slipper
February is for snuggling up in cozy slippers.
Tapper
AirPod Carrying Strap
We've really come full circle and we're totally ok with it.
Since starting as a fashion intern in 2013, Nicole Akhtarzad Eshaghpour has held several roles at Who What Wear. She is currently editor at large, and in her present work for the site, she focuses on a mélange of shopping content, including her new-arrivals and Trust Me—Buy This columns as well as her weekly Trust Me—Buy This newsletter. Her interest in shopping spans everything from decoding the best luxury investments to discovering on-the-rise brands to trend forecasting, affordable fashion, and more. She holds a business administration degree from USC's Marshall School of Business and has been based in New York since 2017, when she moved from her hometown of Beverly Hills.