This Is Scientifically the Best Time and Day to Shop Zara (and Your Other Faves)

If you find yourself checking certain websites almost daily (cough, Zara), refreshing the new-in section just in case there's something fresh that you haven't seen before with your name on it, we're about to save you hours of mindless scrolling in your week. How, you ask? Aside from our usual efforts to keep you not only informed but also ahead of the fashion curve, we've created a comprehensive shopping schedule for you that previously only editors and brand insiders would know about.

We have found out when your favourite sites, from Net-a-Porter to Mango, receive their new drops each week, so you can be first to snap up the amazing new gems. It turns out the best day of the week to shop is actually Monday, as this is the day that most brands replenish their stock, but for nuanced advice, keep scrolling to see the best time and day to shop your favourite brands.

1. Zara


(Image credit: @savinachow)

Savina Chow wears a striped knitted cardigan-and-top set from Zara.

As with many brands, the weekend is the busiest time for Zara, both online and via its brick-and-mortar stores. Unsurprisingly, then, Zara's big deliveries arrive in-store every Monday—staff will usually start the day by unpacking boxes and getting things out onto the shop floor, so the best time to actually head on in is after lunchtime. As for online, the process takes a little longer—typically, you should see the biggest new-in section drop on Tuesday mornings. Useful intel, we know.


2. Net-a-Porter


(Image credit: @monikh)

Monikh Dale wears an outfit sourced from Net-a-Porter, featuring a Loewe bag. 

It might seem like Net-a-Porter is constantly getting new deliveries, but in fact, it has three new drops a week on Monday, Wednesday and Friday mornings. What's more, Net-a-Porter processes as many of its returns towards the end of the month, so if you had your eye on an item that's sold out, this is the most-likely time it'll come back online. 


3. Mango


(Image credit: @sasha.mei)

Sasha Mei wears a jumper, skirt and boots from Mango. 

It can be difficult to know when Mango's new pieces actually arrive in-store, as often items are listed as "coming soon." However, Mango tells us that it always gets its new drops on a Monday, with the biggest drop always falling on the first Monday of the month. Anyone else tempted to set up a monthly Mango calendar alert?


4. H&M


(Image credit: @waityouneedthis)

Janelle Marie Lloyd wears a blazer and jeans from H&M.

H&M updates its website offering several times a week, but its big fashion drop lands online on a Tuesday morning. Throughout the course of the week, H&M will then replenish sold-out items, so it's always worth signing up for notifications should something you want be currently unavailable. 


5. Sézane


(Image credit: @annaaborisovna)

Anna Borisovna wears a jumper and skirt from Sézane. 

Anyone who has been on the French website Sézane will know that everything tends to be sold out, but here's a tip that will help you to get ahead on the other Sézane superfans: New arrivals land on site at 10 a.m. on Wednesdays.


Next Up, Autumn/Winter 2022 Fashion Trends: The 15 Looks You Need to Know About

This post was originally published at an earlier time and has since been updated.

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.