I Have a Theory That Right Now Is The Best Time to Buy a Bikini

While we fully acknowledge that some parts of the UK are always on the chills side (looking at you, Scotland), it's hard to ignore the springtime euphoria that's taken over as soon as the first hint of sun arrived. Everywhere you look, there are brilliant colours, prints and silhouettes to be had, all of which give us hope that summer is, at least, on the horizon—even if we're not quite ready to buy into it all just yet.

However, there's one item we would recommend snapping up early, and that's swimwear. As holidays are no longer reserved for summertime, swimwear is now seen as a year-round staple, which is also why we see so many great bikini and swimming costume styles emerge at the start of the year. And 2019 is no exception. 


(Image credit: @wethepeoplestyle)

We've already spied tonnes of gorgeous swimwear online, so we've whittled down the best swimwear 2019 has to offer into five trend categories. So, whether you're jetting off in spring or you're simply stockpiling your summer wares, keep scrolling to shop the hottest swimwear before it inevitably sells out.


Rainbow-stripe jumpers dominated the winter season, and for summer the motif is sticking around in cossie form. & Other Stories' has already had to restock its one-piece—don't let it pass you by again. 

Related: Summer 2019 Fashion Trends: Looks You Need to Know


Hunza G put tortoiseshell buckles on the map last summer, though it seems the detail is sticking around this year, too.

Related: Trust Me—I'm an Editor: How to Style One Wedding-Guest Dress for all Seasons


Fashion's obsession with the '80s can certainly be seen in 2019's biggest trends, and swimwear is no exception. Instead of high-cut bottoms, use minimal one-strap bikinis and swimming costumes to give your poolside attire a Dynasty vibe. 

Related: 5 Items Fashion Editors Will Be Buying From Zara This Month


Be it on shoulders, the bust or the bottoms, tie details look feminine and give any swimsuit or bikini a pin-up feel. Because who doesn't want to feel like a pin-up on the beach? 

Related: I've Just Been on Holiday, and Literally Every Girl Was Wearing Thong Swimwear


If you're already a firm fan of polka dots, you'll definitely want to add a printed bikini to your collection. Keep the motif monochrome and look for ruffles or contrasting panels. 

Before you travel, make sure you consult the fashion girl's ultimate packing list.

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.